The Controversy Surrounding Advertising Networks

Privacy in this era is threatened by the growth in technology with capacity that is enhanced for surveillance, storage, communication as well as computation. Moreover, the increased value of this information in decision making is one of the insidious threats. For this reason, information and its privacy are actually threatened and less privacy is assured.

Many companies have gathered personal information online to target ads with the user’s preferences, but tracking can allow companies to find out your credit card number, where you live and your interests. Hence, the NSA should be incriminated for utilizing personal information that can endanger a person’s security by using information from social networks, experimenting and distributing information.

When accessing a website there are certain peculiarities that may enhance or distract from a pleasant experience. If those peculiarities are too great, a visitor is likely to leave the web page without completing the intended objective of the site owner. Toward that end, this paper compares the websites of two similar online retailers Dick’s Sporting Goods (Dick’s) and Sports Authority (SA). Comparisons were made of each company’s home page and product pages. Product pages were of similar items, by the same manufacturer if possible. The criteria used was modified from published lists however since most of these lists are several years old the author has eliminated some criteria that is obsolete with advances in technology and speed and included some criteria that is relative in today’s era of mobility, privacy and security concerns.

He then uses ethos by discussing his role as “an operator of a small government-transparency Web site,” who does good for his site’s visitors when there is enough money to do so. Harper is a founding member of the Data Privacy and Integrity Advisory Committee for the Department of Homeland Security and an expert in the legal complications surrounding new technologies. He offers us this role to persuade readers to perceive him as a trustworthy person. Harper begins his essay by stating that if you surf the Web, you are part of the information economy. His essay, which was published in the Wall Street Journal, argues that the business models and opportunities used to customize advertising justifies the use of data mining. Because of advertising and the use of cookies, which are files used to track users in order to customize their experiences, companies such as Google are able to spend millions of dollars on free

Time Newspaper has learnt that it's not surprising that Internet companies have electronic dossiers that contain personal information for individuals who subscribe to the websites. Generally, these companies have obtained the information from people based on individual's visit to the website, sent and received emails, tagged photos, and searches people carry out. However, the extent of personal information known by these Internet companies has remained largely unknown as well who they provide and/or sell this information to. However, Internet companies continue to gather lots of personal information from different people who focus on carrying out online activities on a daily basis. Currently, it's estimated that these firms gather personal information from nearly 500 million users but are hesitant to provide this information to the other firms or individuals. As their unwillingness to share has attracted significant congressional inquiry, things could finally change in California following the introduction of a bill that may force companies to disclose the kind of personal information they have gathered and how this information is being used.

Over the past few years, the development of the Internet and the intrusive surveillance capabilities of these technologies have caused privacy to become a major political and social issue for millions of Americans who go online.  Companies employ a variety of tools to gather marketable information on American citizens.  Most of the use of this information is for personalized advertisement and to create databases of target audiences.  While these activities may appear to be nothing more than annoyances for a majority of Americans, there is the hidden danger of the loss of privacy.

Something similar is happening with our cyber information. Internet service providers can collect information from users such as browsing information, location, financial, health information, etc. and sell that information to marketing and advertisement agencies. Sites such as Facebook can also track user’s online activity and sell that information to advertisers and third-party sites, an example of this is anytime a user logs into a site using Facebook it allows that company to track their online activity. Ultimately, people should be made aware of what is happening with their personal

Privacy is an increasing issue that is at the heart of many debates, companies like Facebook profit form the oversharing of personal information because of targeted advertising. To illustrate, let’s say that you were online shopping, and you look up ‘red dress’, then you log on to Facebook. Facebook will show

XYZ Inc. also collects specific information passively, such as obtaining online, non-identifying information through the use of cookies technology and Internet Protocol (“IP”) address tracking. Non-personal identification information might include the browser used by customers, type of computer, the operating systems, the Internet service providers, and other similar details (Chapter, 2017). The XYZ Inc. system automatically gathers information about the areas visited on the Site and about the links selected from within the Site to other sites (ISACA, 2017). Most browsers are set to accept cookies. Customers can adjust their browser to refuse cookies or to alert them when cookies are being sent, however, if they disable cookies, the full functionality of the sites may not be available to them.

The increasing use of personal information in web-based applications has created privacy concerns worldwide. This has led to awareness among policy makers in several countries regarding the desirability of harmonizing privacy laws. The challenge with privacy legislation from an international perspective is that the Internet is virtually borderless but legislative approaches differ between countries.

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

Over the past decade the world has gotten much smaller due to the electronic communication the Internet has fostered. While this promotes business and international relations, problems arise regarding the protection of individuals’ personal information. Many countries around the world have developed privacy policies and laws protect an individual's information in the realm of electronic communication. Universal enforcement gets complicated because the Internet is not restricted to one country; it’s worldwide. As a result, concerns arise regarding the compatibility of various countries' privacy policies. This paper will discuss the current legislation in place for various major

The concern about privacy on the Internet is increasingly becoming an issue of international dispute. ?Citizens are becoming concerned that the most intimate details of their daily lives are being monitored, searched and recorded.? (www.britannica.com) 81% of Net users are concerned about threats to their privacy while online. The greatest threat to privacy comes from the construction of e-commerce alone, and not from state agents. E-commerce is structured on the copy and trade of intimate personal information and therefore, a threat to privacy on the Internet.

At the core of any successful business is a functioning, well-organized network. The design of that network can be a daunting task for even the most skilled of Information Technology and Networking Professionals. To make that task more manageable it’s easier to divide it up into the key components needed to implement a successful network design. In this proposal we will go through those key areas and understand the needs of Worldwide Advertising Inc. and some of the suggested solutions specific to the organization.

Privacy concerns on the web have become an undesirable consequence that people face with cyber technology. The ability of computers to gather and store unlimited amount of information from the internet raises privacy issues concerning an individual’s informational privacy. A person’s right to informational privacy is the ability to control the flow of their personal information, including the transfer and exchange of that information. An invasion of informational privacy denies people the right to control who accesses their personal information. Many internet users are unaware that they are more likely to compromise their privacy when using the internet services such as search engines and social networking sites. The internet provides access to an incredible amount of information from all over the world. Some internet users use the internet exclusively as a source of information while other internet users use the internet to create and disseminate information for others to use. However, the vast amount of information floating on the internet would not