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The Controversy of Media Imperialism Essay

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The Controversy of Media Imperialism

The controversy of media imperialism questions us as to whether a certain medium (in this case, the newspaper – tabloid, broadsheet, hybrid) is controlled by the publication owner or the managers/editors-in-chief/journalists. They both deliver news and make it possible to be accessed by the reading-public. Proprietors own publication companies and administer the content of the media through a set agenda. Media practitioners are the workers within the business. They operate inside a framework of constructed agreement. Others may believe that the control of media is possessed by the owners, whilst others think that it is the journalists/managers who decide what is …show more content…

HM maintains the norms, values and preserves the society’s ideology via the mass media.

While the HM takes into account newsworthiness, the MM filters the journalist’s articles to ensure that it strictly corresponds within the editorial policy. This suggests that the newspaper industry is a process itself – the article being made by a journalist should pass to the expected content to avoid the hazard of reputation damage.

However, bias is consciously introduced by proletariats since their main focus in on the public interest while media practitioners unconsciously do this.

We should also take in consideration that proprietors/owners carefully choose journalists, etc. who have the same view as the company. This suggests that self-censorship is present and that the owners are superior to them. Media practitioners have to comply with the company’s regulations otherwise, the owner would fire them and hire another practitioner who can follow the status quo of the company.

The MM views the society as two distinct groups namely: the capitalists and the proletariat, whereas the hegemonic considers society to have endless types of groups and positions. For this reason, the two models have different aims and target groups in the general society. The MM adapts the content, taking

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