The Convergence of Personal Computers and Consumer Electronics

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The product chosen for the decline in consumer appeal is "a personal computer" (PC). This product is chosen because its sales and revenues are overall decreasing in the US market. Consumers are losing interest in using PC, due to obsolesce. PC is a technological product in which innovation and advance technology play an important role. New products are coming in the market with latest technological

In this section, I will break down the common consumer in attempt to understand what sways him/her into purchasing certain goods—especially those that “they do not need” In addition, I will discuss how consumers determine a certain product to be “worth it”

A. Computer is a multi tasking device we can use it as a different kinds of ways. But present days almost every computer is interlinked with the WEB for example we need to develop a research paper on particular subject or we need to update latest software versions in to our computer we definitely have to have a WEB. Yes according to my personnel experience I will be using the computer to check my daily updates by using email and WEB.

The use of the computer which was a gadget reachable only to limited organizations a few decades ago has now become a part and parcel of our daily lives. The large computer processors have given way to the simple laptops and this has made the very expensive computer a gettable device for the common man requiring very minimal computer literacy.

Moore goes into more detail about the high tech industry, giving the example of the Sony walkman and how the product was developed. He also explains that if Sony followed the Marketing concept theory in creating the walkman, it would have failed. He follows this explanation of the Sony walkman with the comment “with many high tech products you cannot get a very reliable data from current customers about the potential uses of your future products.” This statement is by far the most ludicrous statement thru out the entire article and makes absolutely no sense. The vast majority of high tech industries rely solely on how customers perceive new and future products. Look at the Apple IPods. Apple made sure they always stayed ahead of the game by releasing new hardware, software, or better and newer applications for the iPod (Taber. 2007). People love new and flashy products so this was a great way to sell a product. The iPod has become a fashion accessory and a must have. People salivate if there hear a new and more updated version of the iPod is coming out, they want a product that can hold more music and data. Why would they want a “dinosaur” iPod that only holds 1000 songs when they can get an iPod that holds 2000, takes videos, and has downloadable apps? In this sense, the iPod marketing concept strategy made sense because it consistently advanced Apple’s emerging

Over the last several years, there has been a shift in how technology is designed, produced, and utilized. Historically, technology was produced in low quantities for a high cost, limiting the customer base to corporations and few wealthy individuals. Today, many technologies are produced in high quantities for a cost that is affordable to individual consumers (Banerjee, 2012). As these technologies become increasingly affordable, more are beginning to originate in the consumer sector. Consumers soon found uses for these technologies in business, and over time, these personal products have been increasingly infiltrating the corporate environment. This trend is referred to as “Consumerization” (Weiß and Leimeister). Consumerization

For our Consumer Packaged Goods customers to succeed, they must deal with a number of internal and external pressures and demands. Those internal drivers include: Protecting or increasing profits

This section explores case studies of the Hero Brand, Mary Biscuit and the Intelligent Lamp in order to understand how olfaction and visual aesthetics contribute to product development. Emphasis is given to how consumers are influenced in terms of aesthetics and olfaction which serves as opportunities to create new and innovative products that are likely to meet with significant customer interest for consumption.

A global market place has increased competitiveness across all consumer brands. The internet has created a system whereby consumers can easily comparison, shop, read peer reviews and access consumer reports at the click of the button. To effectively market to this new, highly informed consumer, an approach to marketing orientation must be flexible and must be4 quickly altered to meet the ever changing thought process and demands of today’s savvy customer. Companies that have developed an approach to this marketing approach but fail to update it as needed run the risk of alienating their

Top prices, absolute quality, exclusive design and cooperation with luxury car brands have positioned B&O’s products in a niche market. The ownership of B&O products creates a feeling in the customer of belonging to certain social class. By offering BeoPlay-“the products of lower costs” may affect consumer’s perception of “High price = High quality”. B&O for attracting the group of young people, should up to date their technology because the young people are up to date with the innovations and also should make some product differentiation and come out with high quality products but with more affordable price. Also, have to take under consideration that entering into the lower-price market may increase the competition from the electronic giants such as Samsung, Panasonic,

Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).

It is now impossible to change the product design, qualities, and software and any decrease in retail price may dilute brand equity and reflect poorly on quality. Therefore, the company should rely on better positioning, obtaining a continuously understand customer needs and deliver satisfaction.

These demanding consumers represent a demographic group of high school and college students and educators, moms and dads, as well as social media pundits and gamers. These common consumers are very price conscious and demand value in all their electronic purchases. They all lead very active lifestyles, regardless of their age. These consumers seek out high-quality electronic devices but are not willing to pay a

Nowadays, in this world there are many new products which have innovative has been launched to the media. Most of the people are using a lot of technology items such as smart phone, smart watch and more. In order to ensure that the products will not be eliminated, the new products must be innovative and must be better than the old one to ensure that the items have been upgraded.