The Coolest Cooler's Hot Cooler

1260 Words Nov 9th, 2015 6 Pages
The Coolest Cooler is marketed as the “21st Century Cooler that’s Actually Cooler”. This product started on Kickstarter where an idea turned into a fund raising project. Ryan Grepper became an entrepreneur from the Coolest Cooler. The Coolest Cooler project through Kickstarter demonstrates tribes, the democratization of social media, the values of a salesperson, and the power of context.
Kickstarter is a form of an electronic tribe. Kickstarter is a website where any hopeful entrepreneur can launch their ideas in the hope of raising enough money to meet their goal. If their goal is not met in the time period, the money is returned to the backers. Professors Tyrone Adams and Stephen Smith emphasizes tribes that work together, sharing a common belief, comparable to how Kickstarter links people together to become a part of a movement of the specific project. “They are throngs of people dedicated to an idea, purpose, function, or even a way of being” (Adams and Smith 14). The backers donate money to the business because they all believe in the project. Ryan Grepper, the creator of the Coolest Cooler, job is to get people to join his tribe by buying his product. Additionally, for people to believe and enjoy the product just as much as he does. Kickstarter caters to electronic tribes because it brings together a community through technology.
It is believed that the online environment takes away from the traditional ways of doing things. Print newspapers are digitalized, books…

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