The Core Element Of The Literature

In terms of internet marketing, promotion covers a large range of areas such as giving discounts and internet base advertisement. These might include, sending emails, creating link on social sites, affiliate (i.e. advertising on another business site), pop-ups, banners and search engines. These types of online promotion can help to create awareness but in terms of convincing customer to buy product, discount and sales promotion are the most like to tempt customer to purchase.

4. Promotion- Promotion refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to become customers of your business using methods such as

A business with a marketing orientation is essentially led by the needs of its customers.

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building

Promotion-Promotion refers to the act of human activity the advantages and worth of your product to customers. It then involves persuading general customers to become customers of your business victimization strategies like advertising, marketing, personal products and publicity.

i) “Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” (Kotler and Armstrong 2010)

When it comes to marketing, people have diverse opinion about marketing but most people define the marketing as “Marketing is the activity, set of institution, and procedures for creating, communicating, delivering, and exchanging offerings that have value for customers, partners, and society at large.” However, marketing plays an important role on American lives due to the community they belong to. We live in market oriented world where almost everything has its price. The market functions base on the need of the people, and cover both rich and poor societies. therefore, every community has been treated per their living standards.

The American Marketing Association defines marketing as - It is the activity includes set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large which adds to profits ( kotler & keller, 2012). Marketing Management means the analysis, planning, implementation and control of plans or programs designed to create, build and maintain beneficial exchange with target consumers for the purpose of achieving organisational objectives. The objectives of marketing management are to create demand through different means by providing information about the utility of product, customer satisfaction, to increase market share and profit, to create goodwill and public image. Today’s marketers are focusing to maintain reputation in the eyes of their customers. The term of marketing changes as the marketing environment changes. Now, marketing functions are not limited. Customers are smarter and more

In a narrower business contexts ,marketing involves building profitable ,value landed exchange relationship with customer .Hence we define marketing as a process by which companies create value of customers are build strong customer relationship in order to capture values from customers in return .

Broadly defined, marketing is a social and administrative process by which individuals and groups gain what they need and what they want though creating and exchanging value with others . In a narrower business contexts ,marketing includes building profitable ,value landed exchange relationship with customer .Hence we define marketing as a process by which companies form value of customers are build strong customer relationship in order to capture values from customers in return .

The marketing concept also promotes product planning and development. Product development refers to the continuous improvement of a product to meet the changing needs of the customers. Customer needs is the prime focus of the concept and therefore, a company strives to meet these needs. The needs change with time hence the company can meet them by either developing their products or producing other new ones. Designing and producing new products is expensive and risky as the new

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

Marketing is about the relationship between an organisation and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a

Promotion- Promotion is an attempt to make a product or evert popular or successful, especially by advertising.