The Core Of Strategic Plan

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A strong strategic analysis is beneficial to shareholders, customers, employees and decision-makers in an organization (Pearce, 2009). The core of strategic plan will provide a thorough designed and informative mission statement. Using the brand “enjoys high reputation and acknowledgment around the world” as a benchmark (Sinochem Group, 2016), the company’s mission statement has been developed to differentiate its products from the competition. In addition, the vision statement as “to become a great respectable company with global presence” plays an essential role in communicating the ultimate goal of the company’s strategic decisions (Sinochem Group, 2013, p. 7). The motivating force behind the mission and vision is the Sinochem’s value…show more content…
Over the years, the company owned a good reputation on its financial products and services. By providing the quality and environmental friendly products and value-added professional services to the society, Sinochem will “incorporate social responsibility into the company’s overall development planning, innovate new ways” to achieve the business growth in global influence (Sinochem Group, 2013, p. 5). The current international chemical markets in Africa, Middle East, Japan, Southern Korea, Singapore and Taiwan are setup domestic branches in these areas, which covering the major market in China with considerable opportunity for competing style of energy supply technology and chemical technology. Sinochem Group will use an aggressive marketing plan and develop a complete supply chain network that will facilitate rapid growth in oversea markets. Establishing branch locally will be able to supply local communities with quality products at competitive prices while simultaneously creating value for shareholders. Sinochme’s brand will become a respectable company with global presence, making fortune to all the shareholders and the society (Sinochem Group, 2016). By expanding the business size and enhance the competitiveness in energy business, the company’s aim is to growth among energy productions, and endeavoring to become a world-renowned energy industry of the
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