The Corporate Social Responsibility Of The Emirates Airline

American Airlines is a major legacy airline based in the United States. The airline has been operating in the air transportation industry, aerospace industry, and airline industry since it was first created***date***. The company offers several services to the public. Some of the services that the airline provides include air carrier services (domestic and international) and air cargo and mail transportation.

It’s forming at the first low-cost airline in the city. And it’s founded by Emirates Chairman Ahmed Bin Saeed AL Maktoum. So the company has some cooperation with Emirates. Now a days, they fly to more than 85 destinations with 1400 flights a week. And they have a force of more than 3000 employees.( CAPA.2017)

Already developed CSR strategy of Turkish Airlines can be thoroughly analyzed in their annual sustainability reports. Through reviewing the company’s previous disclosures and publishing, it’s noticeable that, only in 2013, the company has separately put forth a sustainable report, and indeed, a very detailed one. Previously, all regarded information could be found in general annual reports and other disclosures. Although publishing a separate sustainable report is far behind schedule compared to other leading airlines, it is a perceptible approach. In the following sections, this paper will examine the sustainably report in assorted aspects.

One of the world’s top best airlines, Emirates is the largest as it is in middle

CSR: - responsibility and contribution towards the community and environment which includes both ecologically and socially by improving the quality of life of the families, the workforce and the society. And even addressing the shareholders and the stakeholders to reach their expectations in various forms. CSR generally helps the company to achieve the balance of social and economic imperatives.

Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (2). CSR may also be referred to as "corporate citizenship" and can involve incurring short-term cost that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change(1).

Corporate Social Responsibility (CSR) is part of the reality of doing business. CSR is also known as corporate science, corporate citizenship or responsible business. CSR is important for both business as well as society. CSR is all about how a company is able to show and manage its positive impact on the society. CSR is able to earn its own name in the world of business.

• Opportunistic strategies: Strategic behaviour of Emirates can be best described as proactive and opportunistic. Market segment gaps are sought and filled at a faster pace. Price differentiation is its forte. Emirates converted greater proportion of their seats to premium classes, increased scope of luxury amenities, added new planes to its fleet that offered latest amenities, first airlines to introduce individual first class suites – shower spas, full service walk up bar

Starting from humble beginnings to the international powerhouse it is today, Emirates Airlines is one of the most recognizable in the world. This is a direct result of the growth of its operations from a regional airline service focused to encompassing an international component. The company’s global headquarters is located in Dubai. In regards to industry standards, Emirates is young being in operation for just 28 years. Since then, it has grown to service 138 destinations globally, servicing 39.4 million customers, with an employment size of 48,000 (Figure 1, Appendix) and annual sales of $19.9 billion. One of its most dominant regions on the globe at the moment is the Middle East where it is the largest airline flying internationally 2,500 times in a given week.

CSR is generally seen as the business contribution to sustainable development, which has been defined as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs", and is generally understood as focusing on how to achieve the integration of economic, environmental, and social imperatives. CSR also overlaps and often is synonymous with many features of other related concepts such as corporate sustainability, corporate accountability, corporate responsibility, corporate citizenship, corporate stewardship, etc.

Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company 's effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.

United Airlines the largest airline company in the world and it is the fourth largest airline in the United States. It has more destinations than any other airline and was rated the most attractive airline by Fortune magazine. United was founded on April 6th, 1926 and commenced operations as an active airline on March 28th, 1931. United Airlines headquarters are located within the Willis Tower in Chicago, Illinois.

Corporate social responsibility (CSR) is a broad term used to describe a company's efforts to improve society in some way. These efforts can range from donating money to non-profits to implementing environmentally-friendly policies in the workplace. CSR is important for companies, non-profits, and employees alike.

Corporate social responsibility (CSR) is the ethical behaviour of a company towards society it operates in. It is a commitment to the concern to the society’s sustainability & development.

In terms of cost efficiency Emirates has proven to be the best cost performer in aviation industry. They maintain a strong network of partners around the world. It procures cheap human resource from India and Pakistan for ground handling, maintenance, and catering also it's provides ground handling services to 100 airliners at Dubai airport. Labour law in UAE forbidding strike and trade union which favours Emirates 73% less costly compare to other airliners in Europe.