The Corporate Soul is the Culture of an Organization

CULTURE: THE INTANGIBLE ASSET A company’s soul is its personality, its culture, and the values by which it stands; derived from a company’s core beliefs, this intangible asset determines the effectiveness of strategies and the ability to achieve authenticity. Culture consists of group norms of behavior and the underlying shared values that help keep those norms in place (Nelson, 2013). Defining and implementing desired norms of behavior requires wisdom, time, and some intellectual curiosity

Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving, 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics

Chairman of HCL Technologies. “Employees First, Customers Second” is the soul of Hindustan Computers Limited (HCL). The EFCS strategy was ranked the “world’s most modern management idea” by Fortune. HCLT was named “Best Employer” in India and Asia by Hewitt Associates, and it also received “Workforce Management Optimas Award for HR Innovation” in the U.S. These accomplishments, coupled with an exclusivity in its organizational culture provided our group, a reason to zero down on this firm. The HCL Enterprise

Corporate Culture The culture of an organization is the set of values, beliefs, behaviors, customs, and attitudes that helps its members understand what the organization stands for, how it does things, and what it considers important"(Griffin, 49). In other words, "the way things work around here" (Dr. Williams). In order for any small business or large corporation to be successful, the employees must understand what is expected of them. While things might be slightly different in

Corporate Culture The culture of an organization is the set of values, beliefs, behaviors, customs, and attitudes that helps its members understand what the organization stands for, how it does things, and what it considers important"(Griffin, 49). In other words, "the way things work around here" (Dr. Williams). In order for any small business or large corporation to be successful, the employees must understand what is expected of them. While things might be slightly different in a large corporation

Southwest Airlines and its unique culture Southwest Airlines is the most seasoned low-spending plan airline organization on the planet and is known as the pioneer of the idea of minimal effort flights. Today, Southwest Airlines' plan of action is thought to be exemplary; and all recently opening minimal effort airlines remove its illustration. When all is said in done, over the course of the years, the organization has added to a collectivist and cordial corporate culture, the principle qualities of

Corporate Social Responsibility at Staples, Inc., Introduction The long-held belief that a business exists for the only purpose of generating profits for shareholders is quickly going by the wayside, as it becomes increasingly evident how much of an impact organizations have on communities and society. The ability of any enterprise to balance the ethical and economic factors and their respective agendas to joint fulfillment is the foundation of highly profitable and sustainable business for

ORGANIZATIONAL CULTURE Culture consists of beliefs and behavior. It is cultivated behavior in the sense that it is learnt from the other members of the society. According to Henry Mintzberg, an internationally renowned author on Business and Management, “culture is the soul of the organization – the beliefs and values, and how they are manifested. I think of the structure as the skeleton, and as the flesh and blood. And culture is the soul that holds the thing together and gives it life force

people were less interested in an organizational culture. Cultural perspectives were not really important. When it comes to cultural change, leaders used to take an action at the end, at the time where company was facing bankruptcy, and they were not succeeded. Unlike now, culture is significantly important aspect in an organization. It shapes how people think and behave. Once an employee gets hired, firstly he or she tries to identify existing culture. This is important for a new employee because he

Swami Vivekananda has had claimed his universal identity across the cultures and there is a unanimous acceptance of his principles on life. Most of Vivekananda’s thoughts were focused on empowering youth and he strongly believed that the youth have the power to create, generate and destroy the civilizations. Further, he believed that the youngsters have oozing energy and the youngsters must realize their hidden potentials, fortify their strengths and direct that vital energy towards achieving the