The Cosby Show, Challenging Gender Ideals

It is often said that the media and the arts are an accurate reflection of any given community. This is especially true in American pop-culture, where television shows depict the various stereotypes attributed to men and women and the roles they play in society. House, a highly popular medical drama that revolves around Dr. Gregory House and his diagnostic team, is a particularly good example as it represents the true state of the traditional gender roles in American culture today by, both, redefining and reinforcing them over the course of the show.

The show reinforces the classical gender roles that female stereotypes continue to thrive in the media we consume every day. Women in this show is objectified and mostly portrayed as just beautiful with little education. (Gender Stereotypes in Mass media, 2014).

The quality of American television has become a national disgrace. Young women in America who are displeased with their appearance more likely then not can trace those feelings directly back to images from the mass media on television. The unrealistic representations of women that the mass media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women’s views of their own gender identity. The mass media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop

As society has continued to evolve socially, politically and culturally, so has the persona of television. Societal transformations have shape and reshaped television throughout its history. Programs ranging from ethical series to variety shows to family sitcoms mirrored not only the audience taste of entertainment, but also the change of values within society during the increase in television use. Gender roles and a strong sense of family intimacy were among the most prominently highlighted transformations reflected in television. Women and family contribute significantly when analyzing the antiquity of the television. Television programming was designed to emphasize family togetherness through illuminating the importance of domestic household maintenance. Domestic sitcoms, such as The Donna Reed Show exhibited these liberal roles in which women were expected to subjugate to subordinate statuses and confine their

It proves “Men on television are…powerful” when Hank commands his family (Witt). In addition, “Women are portrayed as spending much of their time…talking” and “The women in these media are also more likely to be seen doing activities best described as stereo-typically female” (Signorelli). Most of the episode consisted of the women talking. While it conforms a lot, it also defies stenotypes. The Women on the show are average size, not “thin” (Signorelli). When talking, Frankie and hank don’t dominate each going against the stereotype of “…men are usually more dominant.” (Witt). Most of the female characters also wear little to no makeup defying women’s emphasis being “…on attractiveness and desirability”

However, it can be observed and said that they have always lived up to the image of “housewife” material or as a constant collaborator of a male role, instead of being the main character. According to Elasmar, M., Hasegawa, K., & Brain, M, on their essay the portrayal of women in the US prime television, “TV has portrayed females in many ways, studies have shown that women have been underrepresented and stereotyped in TV programs.” Women have been living under that invisible stereotype that has cornered them and does not allow them to grow professionally or socially. TV has been the master-mind behind a stereotype that has left women without the chance of demanding equality or credibility on shows, a stereotype that will always be mentioned and enforce if TV shows do not start producing real-world programs based on true stories or true qualities of

When women first aired on television, they were seen as housewives and mothers. Few had jobs. Most of the women had husbands that worked hard everyday, and they had submissive roles. Women were not the decision makers, nor did they have too much intelligence. This was seen in shows such as All in the Family, The Beavers, The Donna Reed Show, The Brady Bunch, and many more. There were not any female news anchors, and when they were on television they did cooking shows, and perhaps the weather. As time moved on and the Women Movement began, women became working mothers; still they had lower roles, such as secretarial ones, and factory jobs. Presently women have been portrayed as more career oriented. They are doctors and lawyers, managers, and television anchors. There are also many shows where women are more independent. Many are not married, some are single mothers, and some are even divorced. This was a positive change, but yet it does hold some media bias. The problem is whether these changes occurred because of a societal shift, or was this because people who invested in the media saw this happening, wanted ratings, and felt that this must be done and in turn society began to shift their way of thinking about women; or was it a combination of both?

On September 20, 1984 a show aired that changed the way we view gender roles on television. Television still perpetuates traditional gender stereotypes and in reflecting them TV reinforces them by presenting them as the norm (Chandler, 1). The Cosby Show, challenged the typical gender stereotyping of television, daring to go against the dominant social values of its time period. In its challenge of the dominant social view, the show redefined the portrayal of male and female roles in television. It redefined the gender role in the work place, in social expectations, and in household responsibilities. The Cosby Show supported Freidan in her view of “castigating the phony happy housewife heroine of the

Modern media has a massive audience with more than 115 million American household families owning a television (NewsWire). Everyday viewers devote time to watching programs and are intrigued by the attractive actors and the situations they encounter. Although these characters and their lives seem to be unbelievably attractive, many of the shows have stereotypical gender qualities. Regina George in Mean Girls frequently portrays qualities that are often seen as ideal ways for women to live, though a closer look reveals the limitations with these ideas.

We have decided to conduct this study with the focus on three sitcoms from the 1980s which are Fresh Prince, The Bill Cosby Show, and Full house. In addition, focusing on three sitcoms for comparison in todays time, 2000s which are Full House, George Lopez and Family Matters. Each of these research samples display a variety of roles played, race, gender and change in family perception. There will be significant differences in the family structures as a function of time and race/culture of sitcoms aired in the 1980’s versus in the 2000’s. More specifically, it is expected that there will be a significant differences in the portrayals of family size, social class, locations, origin, and gender roles.

During the 18th and 19th century, patriarchy has been responsible for designing women’s role in society. Throughout history, men have been deemed as superior while women have been regarded as inferior. Society has this ideology that women are the sole laborers of a household; they were not granted the same privileges as men. In addition, women have been negatively affected by stereotyping. Women have been portrayed on television as being submissive to men. The depiction of women on television portrays the implications of a societal view of women. From a man's perspective, an ideal woman is a housewife who does all the household duties herself. However, over the years, studies have shown that gender roles have slowly advanced. Women began

This source is about the gender roles in America. It discusses the different ways that the media influences gender stereotypes in women. It compares the present to the future. According to this paper, women are often sexualized and put in proactive clothing. Women are portrayed as nonprofessionals, homemakers, wives, and parents. This benefits my paper because this shows how the media has a negative effect on the stereotypes of women. It supports the theory that the media is one of the main causes of the negative stereotype and traditional gender roles.

Growing up as a child with parents that were both fairly busy with work I often found myself sat in front of a television either waiting for the day to begin or to end. I remember watching shows and seeing how the boys always seemed to be more outspoken, hyper-masculine and the leader in a given situation while the girls were always the passive ones who were depicted as shy followers. Now that I am older I find myself watching even more television, allowing me to see how the media depicts men and women in society. For example, The Big Bang Theory, in its earlier seasons, it only had one female lead, Penny. Her character was very stereotypical in the sense that she was the scattebrained neighbor. The way that men and women are portrayed has

Gender roles, the public image of being a particular gender that a person presents to others (gender roles, n.d.), have seen many changes through the years, especially in families. The changes can be seen in many aspects, including television shows, from the traditional family in the I Love Lucy sitcom of the 1950s to the plethora of shows about women and men who balance working and family life of the 2000s. A traditional family can be defined as “… the ‘natural reproductive unit’ of mom, pop, and the children all living under one roof… (Ball, 2002).” The 1940s, a period dominated by this type of family, were primarily a time of single-income families where the father was the ‘breadwinner’ and the mother the ‘homemaker (Hayghe, H.V., 1990).’

Dating back to the 1920’s mass communication mediums of film, television and print have all been means that act as powerful tools of propaganda and thus play an integral role in the lives of individuals. It is for this reason that it is often widely accepted that the media is to be used as a tool, which represents a common public interest. Men and women are represented through forms of media in different ways, which create images depicting stereotypical traits and characteristics. The problem brought fourth by this is concerned with the issue of gender or the ‘discourse’ of gender and how individuals perceive themselves (Gauntlett, 2008) As the media is such a big part of everybody’s lives, there is not doubt that when this powerful function is synthesized with the medium’s capacity to accentuate present day realities on our screens the result tends to elicit a dominant ideology; which in turn presents an argument for major ethical implications in regard to public stigma and subsequent prejudice. This essay shall critically consider gender representation in Sex and the City (HBO, 1998-2004) and the extent to which these characters challenge the patriarchal privilege.