The Couture Business During The Industrial Revolution

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The industrial revolution promoted change within the working classes meaning the couture business could never sustain the pace required to keep up with the evolving times. Couturiers were soon aware of this and realised they needed to pay more attention to business rather than indulging their time in create time consuming pieces. The Americans were fast becoming innovators in the fashion industry, and were able to knock off Paris originals easily. They were using machinery for the production of textiles and garments which allowed them to produce much faster and on a larger scale and it soon paved the way for prêt-à-porter clothing. The industry was then able to provide clothing to the masses at an accessible price. As a result Paris lost its
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