The Creativity That Lies Behind Such Successful Marketing Strategies

In 2017, most women have the need to look the prettiest and the gorgeous female ever. Unfortunately, that need leads women to hide their intelligence to show their beauty perfection. In my opinion, the most problem facing women in this time is the enormous amount of effort spent to show the effortless perfection to others. In a result, people will assume the beauty perfection of women is natural while it mostly comes from the plastic surgeries, diets, workouts, and the beauty make up too.

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

Sexual objectification is a big problem in the book Memoirs of a Geisha, since the main character Chiyo and her sister Satsu were sold by

Many people would argue that they personally feel exempt from the influences of advertising. But if this is the case, then why is the advertising industry grossing over $250 billion a year? The American living in the United States is typically exposed to over 3,00 advertisements in a single day, which means that he or she will spend two years of their lives watching television commercials. Advertisements are everywhere and we cannot avoid them. We see advertisements in schools, buildings, billboards, airplanes, bust stops, and so on. Not only are advertisements selling advertisements, but they’re selling values and beliefs, sexuality, images, and the normalcy of believing who we should be because an advertisement said so. Advertisements can create environments, but sometimes these environments can become toxic when consumers buy into its toxicity. One of the biggest toxicities of advertisements is the portrayal of women in advertisements. Though standards of beauty vary over time and by cultures, it seems as though the advertising industry is still buying into “the beauty myth.” This is notion that “the quality of beauty objectively and universally exists.” Though there have been strides to break this notion and attack how advertising has objectified women, it seems as though advertisements are objectifying women more and more. In most advertisements, we are not seeing women being depicted as who they really are, but being portrayed and objectified to be someone that they

An old saying is “Beauty is in the eye of the beholder.” Everyday women around the world way up and think of this as they start their beauty regiment. They perform some type of exercise, plan their perfect outfit, do their hair, then ever so carefully apply their makeup. All this to be beautiful in the eye of their beholder. They use it to enhance their natural beauty and give them confidence to be who they want to be that day.

This also means that inappropriate sexuality is imposed on girls through marketing, the media or products aimed at them that encourage them to act in an adult, sexual manner. Some examples of this include thongs produced for eight-year-old girls, advertisements displaying young girls in ‘sexy’ poses and dressed up while dancing provocatively to music. These girls and their parents obviously see no problem with this, but the majority does according to ABC’s video on (Sexualization of Tweens).

I see and hear how perfect we girls have to be. From others who have no clue how much it takes to be the “picture perfect beauty queens” they want to see. I turn the television on and see advertisements of makeup products and how flawless the products will make you appear. Here and there we have to hear “buy this, buy that it’ll make you pretty.” Like are we not already? We are pressured to look a certain way. Not only by cosmetic companies but also by people around us. Being natural is something society does not agree with. “Crooked Smile” by J Cole is a great example of what a woman goes through every day.

As a child and even an adult now, I have constantly heard “you’re so skinny. You need some meat on your bones. Do you eat?” In today’s society, children as young a five experience negative comments and thoughts about their body image. According to an article written by Olivia Ferguson and Hayley Mitchell Haugen, entitled “The Sexualization of Girls Is Harmful”, “in child beauty pageants, girls as young as five wear fake teeth, make-up, and hair extensions” (np). They are purposely motivated by their parents to flirt with the audience by batting their false eyelashes and walk with their hands on their hips. As stated in the same article, “the sexual, ideal body image of a woman comes from the media and marketing” (np). Shows, movies, magazines, and music videos usually portray the ideal woman as being fit, in “perfect shape”, beautiful skin, and long, healthy hair. This article suggests that “the average child views over six hours of media per day” (np). Actually, in sports, “female athletes are more likely portrayed as sexual objects than male athletes” (np). Women are considered, by men, sexual at an early age. They try to make themselves look “perfect” just to please a

Caroline Heldman, she explains in her TED talk that sexual objectification is the process in which we represent or treat a person like a sex object, or also, one that serves another’s sexual pleasure. Heldman developed a sex object test, in which she based it on the works of other people. If you answer these 7 questions with a yes, that means you are looking at a sexual objectifying image. Here are the 7 questions:

Objectification is a word that has many negative connotations. Nussbaum identifies objectification “as a pejorative term, connoting a way of speaking, thinking, and acting that the speaker finds morally or socially objectionable, usually, though not always, in the sexual realm.” Nussbaum’s definition is vague, like many of her other works, and places the connotation of the word itself into the “speaker’s” own hands. While it is good to allow wiggle room for concepts, an act which allows them to be more universal for the general public as a whole, because of the long-standing connotations associated with objectification, I believe that the word itself already implies something “morally or socially objectionable,” and the speaker’s own

The brunt of advertisements is directed towards clothing. Models for clothing are ridiculously skinny and can make almost every other female self conscience. Even corporate for these companies of clothing are saying that these really skinny models are too “fat”, and degrading them. Replacing absolutely pulchritudinous women for someone who is skinnier than they

The concept of sexual objectification was introduced in the writing of German philosopher Immanuel Kant during the late 1700s. In one of his book Lectures on Ethics, Kant expressed that objectification derived from sexuality when exercised outside the context of monogamous marriage. Once a person is treated as an object for sexual pleasure, they become “an Object of appetite for another, all motives of moral relationship cease to function, a person becomes a thing and can be treated and used as such by everyone.” (Kant)

magazines, on the internet, and practically everywhere there are ads. They make the customer feel as though they are not good enough, as if they have something missing. Weight loss products make claims, that are usually false, promising that the buyer will look and feel better about themselves. By showing pictures of other's results after using the product, a customer could be convinced into investing in the product themselves. Beauty products are advertised in a similar way. Usually targeted towards women, most of the time they contain pictures of beautiful women, using or wearing whatever lipstick, nail polish, or shampoo that the particular company is advertising. When a

Nussbaum defines sexual objectification as a loose cluster term, that individuals may view any of the features as adequate, although a multiplicity of features are existing when the term is being used (1995:258). Nussbaum involves seven features as followed; instrumentality; a tool for objectifiers purpose, denial for autonomy; treatment lacking in autonomy, inertness; lacking in agency and activity, fungibility; treatment as interchangeable with others, Violability; lacking in boundary integrity, ownership; something that is owned by another and denial of subjectivity; someone whose experiences and emotions need not be taken into account. Conversely, Langton (2009, 228-229) adds an additional three features to Nussbaum’s list. Reduction to the body; treatment of person