The Credibility Of Information In Tesco's Research

The market in which Tesco operates is supermarkets. Although this is a highly competitive one Tesco holds a disproportionate amount of power. The figures below indicate that Tesco holds over a third of the market share, and even double the amount of Asda 's market share, the second leading supermarket. Market share is ‘the percentage or proportion of the total available market or market segment that is being serviced by a company ' (Wikipedia 2006).

Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into

Tesco’s is a private company which is owned by directors and shareholders who fund the business and the sole purpose is to make money. Tesco’s main purpose is to sell and make profit on products they sell such as food and online service. Tesco’s will provide excellent customer service and make sure all customers come back which

WHAT IS RESEARCH? It is a planned process whereby information is collected for a specific purpose, analysed and reported.

It is therefore becomes important for TESCO to indentify or so a business analysis whether there is any regulation and policy that may curtail the business activities. So, while doing the business TESCO has to consider the all policies imposed by EU,. If that is done TESCO could face under the common law of violating the agreement of EU member countries. Because TESCO PLC is currently operating in different EU countries the company has to abide by these regulations. But still UK being member of EU, TESCO is getting more business in its are than other organizations operating in the

In order to answer this task, I will suggest methods of how Greggs can improve the validity of the information gathered from primary and secondary research.

Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company

Within this assignment there will be a clear demonstration and understanding of the concept of research in relation to the acquisition of underpinning knowledge appropriate to my programme of study. I will also be undertaking a comparative analysis of the nature and validity of quantitative and qualitative research methods. I will also be demonstrating skills in critical analysis of methods of data collection and selection of appropriate methods to informing future working practice. I will also be analyse the ethical considerations in relation to the development and undertaking of research.

Marketers for Tesco are required to decide how reliable the information they have obtained is. Also they need to take into consideration, if the research contained had different respondents or different set of data points, would the results be similar.

The purpose of Tesco is to sell every day necessities to the whole population such as food, clothes, electric goods such as well as

As a business Tesco needs to be aware of the social markets around them as and when they arise. For instance in August leading up to the new school year in September they will have school uniforms, stationary and other school equipment in stock. If they didn’t then parents may choose to do other shopping such as groceries in competitors stores who do provide such merchandise or who are closer to specialist retailers to save on multiple trips. This could impact on the businesses profits, especially if the store was in an area which had a high, school age population.

Information is collected from club card registrations and application forms. They cannot publish these details and will be securely stored on a database. However the information can be used by Tesco for market research which may include taking part in surveys.

The business that I will be talking about is Tesco; this business is known to create value for customers to earn their lifetime loyalty. Tesco offers a wide range of products and services from groceries, household products, and clothing to insurance (travel insurance), this highlights that the company falls into the high volume category. A high volume category is when, a business that has a high number of trades, which leads to more products which also leads to catering to more customers. Tesco is known to be a business that has a high variety of products; as the company has a wide range of suppliers also Tesco intends to cater to a wide range of customers. The company intends to have a seven part strategy; this enables Tesco to have a long-term sustainable growth, as this puts responsibilities to the groups Tesco serve, furthermore when it comes to visibility the business wants to develop the companies’ responsibility strategy and manage its performance.

Research is a form of systematic inquiry. It sets out to answer questions through assessing, summarizing and drawing conclusions from what are often very large amounts of information.

Throughout this assignment I intend to demonstrate an understanding and knowledge of research methodology. I will examine how research is used to support practice and policy. I will address research terminology and the roles and responsibilities of the researcher. Our group research project will be critically analysed. Kumar (2001) implies research is more than a set of skills. Research is a way of thinking and examining the various aspects of your day-to-day professional work, understanding and formulating guiding principles that govern a particular procedure. Research helps us to understand why things behave the way they do and why