The Crisis Communication By Effective Management

It’s a known fact that bad news spread faster than other types of information. In this case, the Domino’s Pizza crisis has spread through social networks, so the best way to respond is the same way, through Twitter, Facebook, YouTube and others. The message will be customized in each social media. For example, on Twitter the message should be posting the link, and providing a short message with it since there is a 140 characters limit for each tweet. When using the social media, you will be insured that it will reach out to the same people who saw the vulgar video that went viral. Time moves very quickly on social media so the management needs to take their decisive action as quickly as possible.

Domino’s Pizza is the second largest franchised pizza chain in U.S.A. Domino’s Pizza began from two brothers Tom Monaghan and James Monaghan. Monaghan brothers purchase DomiNick’s pizza store in Ypsilanti, Michigan. Today Domino’s Pizza is more than 9000 store around the world and more than 4500 outside U.S.A. An employee suggested a new name for DomiNick’s Pizza which is Domino’s. Therefore, Monaghan renamed the business call Domino’s Pizza.

The purpose of this Communication Crisis Plan is to serve as a crisis communications guide that can prepare and empower all Stroke Awareness staff to effectively and best manage communications around a crisis. In light of the highly regulatory environment in which we operate, there are certain responsibilities and limitations that we must keep in mind as we engage with one another and the public at large. This plan will assist staff to respond in a unified, professional manner, communicating the right message at the right time to the right people. (Anthonissen, 2008)

This case study is primarily aimed at determining the use of public relations in healthcare organization crisis management and the way health care organizations respond to the crisis. This was achieved through the facilitation of procedural data collection from the selected case across the various sources of data available as well as encouraging flexibility throughout the study.

Domino’s Pizza was incorporated in 1963 and has been franchising since 1967. A traditional Domino’s store is located in shopping centers and/or strip malls with appropriate parking for delivery vehicles and walk-in customers for

In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino 's Pizza. Domino 's Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth quarter of 2005, a growth of 4.5% over 2004. The performance gain of the company was $199.1 million during the fiscal year of 2005, a growth of 16.2% over 2004. The pure gain was $108.3 million in the fiscal year of 2005, a growth of 73.8% over 2004.

In the past decade, the sky rocketing frequency of product recalls has become a cause for concern. Even with the numbers rising, many businesses are still ill equipped to deal with the problem of recalls when they arise. The main problem surrounding faulty products is that they jeopardize the consumer’s safety. Once recalled, a company’s defective product can spark major financial losses, break consumer trust, and can stigmatize a brand’s reputation. Utilizing effective crisis management techniques can minimize the negative impacts from product recalls.

Domino's Pizza, Inc. is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. Currently, the franchise is the second-largest pizza restaurant in the USA, the first being Pizza Hut but Domino’s being the largest worldwide. Moreover, Domino’s pizza has more than 10 000 restaurants in over 70 countries globally. The pizza franchise was sold to Bain Capital in 1998 and went viral in 2004.

Two brothers in a small Michigan town have founded it in the 1960’s; Domino’s was once a small pizza store. Now it is the 2nd largest pizza chain in the United States, with many stores around the world. Domino’s famous pizza store enters the world of pizza. Once offering only a limited selection of pizza, but now they have branched out into vegetarian choices, their famous chicken wings, pasta, sandwiches, and of course their famous pizza. Domino’s has become the place that many people think of first when they want to pizza. Domino’s Pizza has been opened for 52 years.

The dominos brand was founded in the united state of America in 1960 by Thomas and jamesmonaghan.since then, that business has grown into a golbal network of over 8500 pizza stores in more than 60 countries, involving over 2000 franchises. Over its 49 year history, dominos has developed a simple business model focused on delivering quality pizzas timely manner. Dominos pizza India ltd was incorporated in march 1995 as the master franchisee for India and nepal,ofdominos pizza international of use moreover the company holds the master franchisee rights for silence and Bangladesh through its wholly owned subsidary.Domino’s believes that when a box of pizza is opened, family and friends come together to share the pizza.

DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000

Domino’s Pizza is among America’s favourite pizza chains and, although it ranked below well-known chains such as Papa John's and Pizza Ranch, the company still managed to have a slightly higher loyalty score than its closest competitor Pizza Hut. Founded in 1960 by Tom Monaghan and his brother James in the city of Ypsilanti, Michigan, Domino’s experience a rapid growth and open its first international restaurant in the early eighties and reached the number of more than 1000 stores worldwide at the end of Nineties; the aim of the company, indeed, is the constant growth, as it is declared in the mission statement: “we want to be the number one”. Almost half of Domino’s Pizza stores are located in the United States where consumers spend around $25 billion each year on pizza delivery and take-away (monthly visitors to the chain have been increasing for at least five years, reaching 21 million in the spring of 2016)

European Journal of Scientific Research ISSN 1450-216X Vol.27 No.3 (2009), pp.358-371 © EuroJournals Publishing, Inc. 2009 http://www.eurojournals.com/ejsr.htm

Tom Monaghan and his sibling James launched Domino’s in the year 1960 which now has expanded its business throughout the world in such a high pace. Today; Domino’s Pizza is sold in many countries including Australia.

The goal of the containment/damage control phase is to limit the reputation, financial, and other threats to firm survival in light of the crisis. This is achieved through activities that limit the encroachment of