The Critical Theory Of Communication Approach

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1. The Critical Theory of Communication Approach to organizations is one that has been contested by notable theorists such as Marx, Deetz, Hegel and Weber. Miller (2014) states “it would be impossible to provide a thorough review of the various strands of critical theory” (p.101). However, it is agreed that power is the most important concept for the critical theorist. It is a social theory that aims to critique, and change society as a whole. There is a liberation aspect, freeing human beings from situations and circumstances that encapsulate them. Under the Critical Approach, multinational corporations can be the dominant force within society. In most cases, Citizens are oppressed by these corporations, which diminish their quality of life and well-being. Many theorists have scrutinized and taken aim at corporate structure, questioning prosperity in terms of communication. Due to the fact that corporations, in many instances, have become political institutions, their ways of communicating can distort decision making. The critical approach examines how the organization can become more democratic and increase productivity through communication reformation. With the focus of the theory lying heavily within power, there are three key approaches: the traditional approach, symbological approach, and radical-critical approach (Miller, 2014). The traditional approach focuses on the stability of power, which lies with the group and its people. The symbological approach
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