The Cult You 're By Kalle Lasn

1683 Words7 Pages
The phenomenon of consumerism is quiet powerful due to the impact on individual’s lives. Society has come to the point, happiness is associated with consumption. However, the way consumerism works, is if the items being purchased gives temporary happiness. There individuals are always buying the latest products to remain happy. In the text, “The Cult you’re in” Kalle Lasn, discusses a cult-like nature of consumer culture on Americans. Lasn uses the work ‘cult’ as a metaphor; he does not mean an actual cult but American consumers seem to be in a cult-like nature. The ideal example of Lasns argument is the text, “The man behind Abercrombie and Fitch”, Benoit Denizet-Lewis, goes in great depth of the life of the CEO, Mike Jeffries, of…show more content…
Denizet-Lewis states, “Jeffries obsession with building brands began when he was five. He grew up in Los Angeles, where his father owned a chain of party supple stores for which a young Jeffries liked to organize and design windows and counters (369)”. Since Jeffries was a child, he wanted to build brands to attract more people into the consumer cult. However, Jeffries wanted to be a type of leader, to attract people as customers by marketing and branding practices. Lasn quote is an example of the consumer and Denizet-Lewis’s quote is an example of Jeffrey wanting to be a leader to attract consumers. However being a consumer or a leader as is displayed in the quotes above, begins before one is even conscious about it. Teenage years are some of the toughest years a person may go through, on account of it being all about the mindset and trying to fit in. The teen years or rebel years, is usually spent in the mall with friends with the endeavor to get away with stealing, drinking or doing drugs by the authorities. Basically, doing such acts that one knows is forbidden, however if you get away with it, gives you a feeling of having great power over authority figures. Lasn states, “One day you act drunk and trick them into “arresting” you- only this time it actually is soda in the can. You are immensely pleased with yourself (379)”. In the rebellious years, getting the authorities to believe one accomplished something bad, gives this feeling,

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