The Cult You're In

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

This research will address the self-proclaimed prophet of the Fundamentalist Latter Day Saints, a sect of Mormonism based in Utah, Warren Jeffs and his cult of fear. Warren Jeffs had control over ten thousands of followers for nearly a decade. Warren Jeffs coerced young girls into polygamous marriages with older men. Jeffs is estimated to have over 70 wives. The media was shunned, and he created a hidden community where polygamy was prized above anything else. In 2007, after there was a two year FBI manhunt, Jeffs was convicted as an accomplice to rape. Warren Jeff's rise to power effort led to his fallout. Even after his conviction his followers believed that he was innocent and held onto his beliefs and practices.

No one has ever been able to articulate just what makes a cult, and what makes a religion different. Yet most people, when listing mainstream religions, name Christianity, Judaism, Islam, Hinduism, and Buddhism, among others. These religions have existed for thousands of years and have millions of followers; they have thus earned a degree of respect even from outsiders. However, Mormonism—the tradition of the Latter Day Saints movement—is considered strange, and by some, a cult. In the modern age, many consider its very premise a hoax. Mark Twain criticized the Mormon holy scripture, calling it “chloroform in print” (Turner 229), and Jacob Weisberg (editor of the Washington Post) called Joseph Smith, the founder of Mormonism, “an obvious con man” (Ostling xv). Yet

The role of blinding commercialism in people's lives is to provide comfort in its repetitiveness and thoughtlessness. Commercialism does not encourage deep thought by any means, it prays on the quick impulses of the human mind. Murray points this out when talking to Jack about his students and their dislike of television, “‘Look at the wealth of data concealed in the grid, in the bright packaging, the jingles, the slice-of-life commercials, the products hurtling out of darkness, the coded messages and endless repetitions, like chants, like mantras.’”(51). Murray’s studying the television shows just how much can be learned about humankind from it. Through the use of a simile,

In the essay, The Cult You’re In, Kalle Lasn not only used rhetoric devices and imagery to allow readers to come to a better understanding of who ‘you’ are and the role you play through the reality of the detrimental reality of life. Kalle used these devices to almost scare readers into a reality check insinuating that not everything is perfect or how we image them to be. Reality is described as only being a figment of one’s mind, by being a meager front. From birth to teenage year’s life was almost picture perfect being a “This is your life moment.” You would be living the life of a diligent and optimistic child, but you quickly realize like Lasn said, “Those big dreams of youth didn’t quite plan out.”

Lewis could support Lasn assertions about the “cult-like” nature of consumer culture because of the detailed analysis of A&F culture. Lasn exemplifies how people is recruited into roles they didn’t consciously

Cults are the groups that exhibit intense and unquestioning devotion to a single cause. All the group members have a same goal or mission, and the group thinking helps the group members to stick on the same goal. For the Heaven Gate, their goal is to enter the kingdom of heaven, the kingdom level above human. The documentary of “Heaven Gate Cult” perfectly shows the four ways for the cult to promote their group thinking.

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

(in conjunction with the image of Daniel in the lion’s den) refers to a Jewish “penitential” prayer that acknowledges the “miraculous intervention of God in response to the prayers of his people in [times of] great difficulty.” These themes may have then been used by early Christians to highlight their own struggles in forming the early church, thus giving rise to popular images of Jonah and Daniel in Christian catacombs. Thus, just like how early Christians gave meaning to pagan figures in a variety of ways, they drew upon Jewish heritage to give meaning to the spiritual aspect of the early Church.

destructive cult is a rigidly structured absolutist group usually under an authoritarian, charismatic leader which isolates itself from established societal

Many teens idolize a celebrity, which is normal, but wanting to be or look like one is a different subject. Some teens bring in a picture of a celebrity and allow the doctor to show them how they may be able to have features more like the celebrity. Many cosmetic surgeons discourage anyone wanting to look exactly like anyone else. “This is unrealistic and may indicate a more serious problem like Body Dysmorphic Disorder (BDD). BDD is the inability of an individual to see how they appear.” (Palmer). People who have BDD tend to have a distorted view of themselves meaning they don’t see themselves the ways other people do. These teens believe that cosmetic surgery will solve their physically problems, but looking like some else doesn’t help them figure out who they are.

This theme of consumerism is one of the strongest driving forces in the novel, which explains why the role of the television is so important. “TV’s commercial emergence coincides with the ‘golden age’ of Fordism.” (McCarthy 2) The television thrives merely on the ratings that bring about an enlarged group of commercial viewers, and the more viewers, the more money is brought in through commercials and advertising. Although many people believe that they themselves are not influenced by advertising, no one can escape the brief moments of mind-numbing product awareness being drilled into their heads.

Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,

Dave Ramsey, America’s most trusted financial adviser and a radio show host, once said, “We buy things we don't need with money we don't have to impress people we don't like.” (Ramsey). Ramsey’s quote reflects the state of consumerism that our society is going through. Most of us can easily relate to this quote, let’s be honest most of us have been there done that and then later question our genuine need for whatever we have bought. Regardless, if we feel guilty or not we ought to ask ourselves why and what made this purchase seems so important and necessary at the time. Although this might not come as a surprise to most of us, the answer would be the advertisement industry. In 2016, The United States has spent more than 198 billion U.S dollars on advertising, making America the leader in advertisement in the world (Statista). These ads are designed to force consumers to keep buying things that are unnecessary by sending subliminal messages and applying psychology to trick the consumer into a spending spree. In his short story, “Subliminal Man”, J.G. Ballard uses science fiction approach to illustrate to his readers the preposterous techniques that the advertising industry has been using to boost consumerism. Ballard believes that the consumer’s brain has been tricked into buying against their well, by using technology and applying subliminal technics. Ballard short story questions the effect of consumerism on our moral values, lifestyle, and behavior. Ballard claims that