The Cultural Differences Between Eastern And Western Cultures

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There has been extensive research done on the differences between cultures and how they react to conformity. It can be seen that overall there are major differences between Eastern and WEIRD (western, educated, industrial, rich, and democratic) cultures in the values associated with conformity. These values associated with conformity are not isolated in different age groups within a culture. The three papers being discussed in this paper, Kim & Markus (1999), Clegg et al. (2017), and Zhang and Thomas (1994) all discuss these differences between Eastern and Western cultures. Through these papers, it can be seen that there is a clear distinction between cultures and their views on conformity whether it be positive or negative. The trend between these three papers is that western (American) cultures view non-conformity positively while eastern (Asian) cultures do not.
In the first paper by Kim & Markus (1999), they performed four studies, in which they were trying to determine if the cultural differences between East Asian and American participants vary due to different cultural values in East Asia and America in conformity and being unique (Kim & Markus, 1999). They hypothesized that the cultural differences between Americans and East Asians could be expressed in their judgments on abstract figures containing unique figures, they believed that American participants would show a higher preference for unique figures in comparison to East Asians. In the first
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