Political…………………………………………………………………………………………8 3.1.2 Economical…………………………………………………………………………………….9 3.1.3 Social………………………………………………………………………………………….10 3.1.4 Technological………………………………………………………………………………...11 3.1.5 Legal…………………………………………………………………………………………..11 3.1.6 Environmental………………………………………………………………………………..12 3.1.7 Infrastructure…………………………………………………………………………………12 3.2 Market Analysis (Industry Analysis)……………………………………………………………….12 3.2.1 Definition of the