The Cultural Value Of Food Market

1340 Words Nov 11th, 2014 6 Pages
In recent years the average consumer is often faced with a choice on where to buy their groceries. The food that we purchase in stores sometimes makes us ask ourselves if the groceries that consumers are buying daily are “real” items found in nature or a substance that was created by a scientist in a laboratory. The foods that we eat as consumers of the United States are usually created by genetically modified ingredients while other foods can be classified as organic and not contain any of the harmful additives and preservatives that consumers are addicted to in food that they consume everyday. Some grocery stores care about mass profits and getting the consumer into their store, while others are more concerned about the source of where the food originated and where the food came from and how it found its way to the store’s shelves. Whole Foods Market has based their main objective on the Buddhist idea of purity. The theme of purity is the cultural value that Whole Foods Market is trying to portray to their consumers as well as their associates. The Buddhist belief on purity could be traced to the life of Buddha himself. The young Gautama Buddha, being born into a royal family, Buddha looked all around him and saw pain and suffering. He left all his possessions behind and searched for an answer to all the pain and suffering. In his quest for the truth, Buddha found that the answer was to seek and purify one 's thoughts from all wants, needs, and greed. These desires were…
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