The Cultural Web the Cultural Web

1775 Words Oct 17th, 2010 8 Pages
The Cultural Web The Cultural Web
Aligning your team 's or organization 's culture with strategy James Manktelow MindTools.com Mind Tools - Essential skills for an excellent career! What is the first thing that pops in your mind when you hear the term corporate culture? A great many people refer to the classic phrase coined by the McKinsey organization, that culture is “how we do things around here”. And while that may be true, there are so many elements that go into determining what you do and why, that this definition only scratches the surface. Whether you can define it or not, you know that culture exists within your team or your organization. It’s that ethereal something that hangs in the air and influences how work gets done,
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The Cultural Web influence the cultural paradigm. Using the Cultural Web We use the Cultural Web firstly to look at organizational culture as it is now, secondly to look at how we want the culture to be, and thirdly to identify the differences between the two. These differences are the changes we need to make to achieve the high-performance culture that we want. 1. Analyzing Culture As It Is Now: Start by looking at each element separately, and asking yourself questions that help you determine the dominant factors in each element. Elements and related questions are shown below, illustrated with the example of a bodywork repair company. Stories
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What stories do people currently tell about your organization? What reputation is communicated amongst your customers and other stakeholders? What do these stories say about what your organization believes in? What do employees talk about when they think of the history of the company? What stories do they tell new people who join the company? What heroes, villains and mavericks appear in these stories?

Examples (car bodywork repair company):
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We are known as having high customer

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