The Culture Influence on the Collectivism of Chinese Customers Behavior in the Fast-Food Industry

In Beijing, McDonald’s was like leisure time for people. For example, people could relax, chat, read, enjoy the music, and celebrate the birthdays in McDonald’s in Beijing (Yan, 72). McDonald’s in Beijing provided friendly environment and moderate place for middle-class people. When people went to McDonald’s, they were getting American culture experience that they had never been before. In Beijing, when customers entered the McDonald’s, they could see the kitchen and how their service works which is different to American culture. In addition, Beijing culture has been changed because of the familiar and peaceful place that McDonald’s provide for their customers. McDonald’s made favorite for young couples “because the eating environment is considered romantic and comfortable” (Watson 50). Also, McDonald’s was children favorite place like in American culture because kids could play and eat at the same time. Even they had receptionist whose responsibility were “to establish long-term friendships with children and other customers who frequent the restaurant” (Watson 61). McDonald’s in Beijing became most favorite placed for people because of affordable restaurant and friendly

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

1. When selecting a UPL the Commander must take into consideration which of the following qualifications? The commander appoints an officer or non-commisned officer ( e-5 r above) on orders as the UPL

The segment of the general environment that ranks the highest between the global and socio-cultural considerations is the socio-cultural. The reason being that McDonald’s represents a very strong aspect of the American culture and a major part of the American culture is the food industry. The food industry, in terms of American food consists of a good old- fashioned hamburger, French Fries, and soda and McDonald’s mastered this concept of American food to perfection. On the other hand the global segment especially in

Are there cultures or subcultures whose value system is particularly consistent (or inconsistent) with the consumption of our product?

In fast food nations we’ve been reading about the fast food industry and how there’s uniformity, conformity, and centralized control and how we, the individual, are involved. When reading this one realizes that they, as an individual, plays a major role when it comes to the business. Not only does this apply to the hard and complex system that is the “fast food nation” but it also applies to outside that. Since “social norms” became a thing, and since people started losing “individualism”, there has been uniformity, conformity, and centralize control as we see not only in the book we’re reading, but in our other given texts, such as in the article “Why we don’t complain”, “OTHER ARTICLE NAME THAT I CAN’T REMEMBER BECAUSE IT’S IN MY BAG”, and “OTHER ARTICLE NAME HERE, I’LL LOOK AT IT IN THE MORNING, I’M SORRY MS.NOWAK, IT’S ALMOST 11 AND I WANT TO SLEEP”

The dominance of capitalist countries has facilitated the conformity of global civilization and cultural environments resulting in an increase of consumer cultures (Sarmela, 1977; Chaney, 2004). As capitalism experiences a natural and unavoidable expansion, consumers engage with consumer culture creating invisible products such as social status, identity, cultures, and ethical relationships (Sternberg, 2017). There are two sides to consumer culture that are the values held by society; those who conform and those who rebel (Turow & McAllister, 2014). All participants of society align with either submission or resistance to dominant ideas, values, and social structures. However, as a result of continued progressive diversity and fragmentation, the distinction between submissive and resistance are blurred. Nevertheless, those who resist and rebel are still participants of consumer culture. Instead they instead form sub cultures in society with alternative beliefs, values and ideas that challenge the mainstream (Chaney, 2004). In order to better understand the relationship between consumption practice and the resistance of consumer culture, theories of reflexive project of self, prosumers, lifestyle commodification, and incorporation will be analyzed in relation to the vegan movement.

As the globalization progresses, there are increasing number of people expanding immigrate to other countries. At this point, the ethnic food also come with them into other countries. For example, the American fast-food chains, such as McDonald 's and KFC, substantially adjust their menus, including by providing special items, into the non-US markets. Stern mentioned that the restaurant should depend on scrambling to come up with new dishes to please local tastes. (Stern). The chains have removed and added special menu items to ethnic cuisines to adapt local tastes. In the modern American society, ethnic dining is a significant part in American life, because around half of all meals consumed in America are coming from other countries. According to Lu and Fine, more than 30,000 Chinese restaurants operate in the United States even though Chinese Americans constitute a small percentage of the overall population (Lu and Fine). These restaurants were influenced on external market facts, which to be Americanization, they had to transform ingredient and techniques of traditional recipes to meet American tastes (Lu and Fine). Despite those changes made food to be popular in American market, the question about that lack of authenticity of ethnic foods also was coming. And it was results in ethnic food to become Americanization ethnic foods. As a result, the original ethnic food lacks their authenticity, and it could be reflected

The study explains this process of Customer Complaint Behaviour (CCB) and finds that it is extensively helpful in discovering how and why cultures differ in the way they consume. Due to such desires to recognize how family values shape purchase behaviors, there is an escalating demand in the business world “to understand and respond more effectively to consumers ' dissatisfactions” (Kotler, P. 2000).

Food is very much a part of pop culture, and the beliefs, practices, and trends in a culture affect its eating practices. Pop culture includes the ideas and objects generated by a society, including foods, and other systems, as well as the impact of these ideas and objects on society. For example, Mcdonald's is another of the thousands of fast food chains that populate our cities though they often use the term “popular culture” only to refer to media forms. Their popularity has also increased internationally. Although all humans need food to survive, people's food habits and how they obtain, prepare, and consume food, are the result of learned behaviors. Mcdonald’s, like other food chains, has made an effort to ‘localize’ its products so that they will be more successful in each different cultural context. These collective behaviors, as well as the values and attitudes they reflect, come to represent a group’s pop culture.

To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.

The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the iPhone ‘Apple’ have a strong bond with it as the phone itself offers Icloud, IOS, style, design and reliability that no other brand can provide them. That’s one significant reason why consumers purchase and stick to Apple’s products. Not only does it provide trust to its consumers but it also includes upgrading the phones to new versions over years. Once a customer sticks with Apple in general they tend to stay with them for a long time.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

There are four main factors that influence the consumer’s behavior; cultural, social, personal, and physiological. These factors determine what the consumer will buy, why they buy an item, and if they will be a return customer.

Nowadays tourism industry becomes one of the most important economic growth factor in Hong Kong. According to the Tourism Commission, “In 2011, Hong Kong received a record-high of 42 million visitors from around the world, a remarkable increase of 16.4% over 2010”. Such great number of tourists contributes to the fast food industry and making more potential customer in Hong Kong.