The Culture Of Media Advertisements

What does culture mean to you? Culture is the arts and manifestations of human intellectual achievement regarded collectively. Culture is you and the background you came from.It’s anything that describes you family,traditions,and music.

Eye contact is important in America and Europe, but it can be rude in most of Asian countries and in Africa. Closing your

A culture is the body of ideas, ways of looking at the world, values, and standards for conduct and behavior that a given people or nation hold in common. It includes the range of meanings that people assign to their own perceptions and behavior, as well as to the natural world around them. We can define the elements of that culture, and understand how they fit together as a culture, by examining that people's customs, language, religion, material artifacts, and social and political institutions.

It’s not only how we speak to people but it can also be reflected through our body language. We have to bear in mind that other people’s cultures may find some gestures offensive to them. Being respectful to their beliefs and cultures is important in maintaining positive relations. A raise of an eye brow or shrug of the shoulder can send the

A culture can be defined as a way of life of a group of people- their behaviors, beliefs, values that are passed along by communication and imitation from one generation to the next. It also includes the customs, arts, literature, morals/values and traditions of a particular society or group (Virginia Encyclopedia). Culture can also be considered as a way of thinking, behaving, or working that exists in places or organizations. This topic is of huge importance to our society mainly in the state of

In some cultures touching and hugging is a big part of their lives. How you touch someone says a lot about you. The way you touch someone says a lot if you touch them loving and comforting it shows you are kind. If you touch them too hard and hurt them, people are going to be afraid to touch you when they see you. In the United States we always shake hands with people when see them or meet someone a new person. That says you are friendly but not always in a good way. We shake hands with a lot of people and sometimes we don’t really want to see that person any more.

A culture is a way of life. It can be described as a group of people who have a commonality or shared values in attitudes, customs, beliefs, ethics, and value systems (Native American Death Rituals). The main effect, or thing that makes a culture

My definition of culture is your environmental and social background peered with your experiences. Culture is an essential ingredient in forming identity and self-awareness. The environment can create One's culture that they reside in, the way they are raised, or a collective of blended surroundings.

For instance, pointing and making fists can denote negative feelings toward the communicator. However, if the speaker shows the palm of his or her hands it can denote trust and put the audience at ease (Thompson, 2012). But without hand gestures and the actual presence of the speaker, the audience will have a difficult time evaluating the speaker’s credibility.

Culture: Culture refers to values, languages, symbols, norms, beliefs, expectations that members of a group possess and the good things they produce and use in their life. Culture is the thing that all the members of a group or society follow.

Metaphors and analogies will be used when talking about delicate issues because it is seen as polite rather than direct. Also, people state their needs rather than making direct requests. Their personal space and touching correlates with the standard of Americans. It is acceptable to hold a little less than an arm’s length from a person while making conversation. Men in Senegal can be seen holding hands while walking in public because it shows a sign of friendship. Touching between men and women are little to non-existent and more personal space is given. During a discussion, especially when speaking to elders or people of authority, indirect eye contact is acceptable. Lower your eye contact is a sign of

Culture is defined as “The ideas, attitudes, customs, beliefs, values and social behaviour of a particular group of people or society that are passed on from generation to generation” (Brentnall, A., n.d.).

In order to greet others Japanese bow to each other with a smile instead of shaking hands during the meetings. Male and female both use this way of greetings only. Direct eye contact is not favored rather they look below the chin while talking to someone especially towards the people seen as a “social superior”. Direct eye contact is considered as a rude gesture and disrespect of the listener.

Culture is a way of life. It can be defined as a group of people linked by geographical location, ethnicity, gender or age. Culture can be reflected through language, clothing, food, behavior, spirituality and traditions. The behavioral patterns developed through culture are difficult to change.

ADVERTISEMENT AS A CULTURAL PRODUCT VALUES, PRACTISES AND CULTURAL SYMBOLS REPRODUCED IN THE JAPANESE COMMERCIALS