Lenovo Essay

I personally agree with Lenovo’s strategy to keep the ThinkPad brand separately from the other product lines. This will not damage the ThinkPad brand quality. Moreover, building the ThinkPad + Lenovo connection through advertising and marketing campaigns such as ThinkPad Unleashed, the ThinkPad reputation can eventually be seen in the rest of Lenovo products. In my opinion, launching its first Lenovo brand PC worldwide by using a product number (3000 series) was not the best idea. The fact that numbers are pretty generic and the same number may be used on many products across many industries could be confusing. I would recommend Lenovo to create a new name as what Sony and Compaq did with the Vaio and Presario. The name of the new product that could imply an image of a good choice, easy on the budget, and a good home companion. At the present, Lenovo named their other product lines differently. The “ThinkPad” are seen as business laptops with premium quality while the “IdeaPad” and the “Essential” are built for home and small business users. Lastly, Lenovo should differentiate itself as being the “new world type” of company. The combination of East and West, innovation and efficiency can become the company’s competitive advantage.

1996 Legend becomes the market share leader in China for the first time.Legend introduces the first Legend brand laptop.

Lenovo has a Transition service that saves its customers valuable time and resources, its hardware refreshes, and purchase through deployment to aged asset recovery. According to research, Lenovo’s PC management tools help users reduce costs that capture 80% of a PCs full lifecycle beyond the hardware price. Its ThinkVantage technologies reduce machine downtime and provide data security and their PC lifecycle analysis helps reduce the running and ownership costs. Lenovo helps customers manage the complete PC lifecycle and maximize the productivity and usefulness of devices;

The company has managed to earn a profit in these tough economic times because of its diverse customer base, broad portfolio, and numerous cost initiatives (Edwards, 2008). The company made a commitment three years ago to focus on design and innovation in the PC replacement market by offering devices such as touch screen PC’s and easy to use software (Edwards, 2008). This has enabled the company to gain market share from its competitors such as Dell and Toshiba (Edwards, 2008). The company has also focused on innovation in printers and services that has helped boost consumer and business interest (Edwards, 2008).

As we all known, Sony and Matsushita are two of the largest consumer electronic makers in Japan or even in the world. And in this reading, it points out the different strategies Sony and Matsushita use when they were facing the fierce competition in China ----- Matushita was accelerating its pace on stretching the supply chain in China while Sony unexpectedly decided to shift some of its manufacturing business in China back to Japan. In this article, I will discuss the reasons that lead them to make different decision as well as analysize the advantages and the disadvantages of their decision.

Microsoft Corporation is the world’s largest software company. Microsoft has five operating segments; client, server and tools, online business services, Microsoft business division and entertainment and devices division. They develop personal computing software including the Windows operating system which runs 90% of all PC’s currently in use and the Office application suite and the XBOX video game system. International Business Machines Corporation was founded in 1911 and has grown and adopted over nearly a century.

Since the 90s, the PC has been driven by the bargaining power of buyers and their widely varied desires. Taiwan based Acer is an example of a PC manufacturer which modeled its business after current trends. Since 2007 it has shifted focus from desktops to laptops. In addition, because of the large number of potential suppliers to PC distributors, intense competition was created for almost all components of the PC. The

As indicated in the table above, Dell and HP are the strongest players in the computer industry. These results are also supported by the market share statistics presented in case Exhibit 3. Conversely, the table above indicates Acer as the industry’s weakest rival in part because it focuses on producing low priced computers,

Thirty-three years ago, the founder of Lenovo founded the company with only 33,231 USD (converted from 20,000 CNY). 2 Nevertheless, Lenovo has become one of the Fortune 500 companies, and it is one of the largest PC manufacturers in the world, with a more than 20% market share, and around 43 billion revenues in 2016. 3 Over the past three decades, Lenovo has implemented numerous strategies to achieve such accomplishments. Since multinational enterprises often involve in

Founded in June 1911, IBM has always been a leading company in the technology industry and at the forefront of innovation. It is a manufacturer of computer hardware and software, and also provides infrastructure, hosting and consulting services. Before the 2000s, IBM was the largest PC vendor in the world. However, the hardware sales have continually declined since 2000, and IBM sold its PC group to Lenovo in 2004, as well as its x86 Server Business in 2014. In the new era of the technology industry, IBM has faced the challenge to transit from a hardware manufacturer to a service company.

* Intel Corporation was founded on July 18, 1968 by  Robert Noyce and Gordon Moore and  Andrew Grove (按)

Mizar which has more competitor in the region, is similar other company in the world. There are Altair Computer and Vega International. But both company sell less computer than Mizar and the time of opening of the Mizar are much than. The number of computer was bought around 50,000 units a year in both companies.

Among the top computer manufacturers, Lenovo, HP and Dell have a big name. They offer wide range of PCs, laptops and other accessories for home users and business purposes.

This became part of their strategy of a ‘one-two punch’: building up the Lenovo master brand and continue to strengthen the ThinkPad product brand.

Compaq and Dell stole IBM’s PC market with the right price and the right message.