The Current System Of Marketing Houses

2. Situation Analysis – presents relevant background data on sales, costs, the market, competitors and various forces in the macro environment

In order to meet the study objectives, in addition to the case study, a semi-structured interview was conducted using non-random sampling. As respondents of the interview had to have particular characteristics such as ability to value property and knowledge about the property market, estate agents were contacted. A total of 7 interviews were conducted with estate agents in the West Hampstead/Kilburn area. The interviews lasted approximately 10 minutes. The participants were as follows:

These include People, processes, programs, and performance. While McCarthy’s original four P’s were a strong starting point, the modern marketing management four P’s suits today’s market much better. People are what make our businesses thrive, not the product they produce. The processes the business undergoes is often more important than the “place”. Promotion is very one-sided, which is why programs is more fitting for today’s market. A program is a consumer directed activity that breaks through the visual noise that a promotion would offer. Performance can be seen from either a financial or nonfinancial perspective. Performance can go far beyond the just the price of the product. As you can tell, the modern marketing management four p’s is a much more human and updated approach to the tried and true

Kudler Fine Foods is a remarkable small business that has a solid business model. In just a few years' time, the company has been able to expand their operations to new retail locations as well as expanding the model to offer catering services as well. Despite the initial success Kudler has achieved, the expansion of the business will dictate that the company reevaluates their market position. There are many tools that can be used to help the company determine how to best manage the expansion and a detailed market research product should be performed. However, this analysis will serve as the basis in which further research will be conducted. The 4 P analysis will be performed and is generally a well-suited foundation for further research.

If Century 21 Sussex and Reilly would like to stay a full-service real estate firm, but stand out amongst its competitors while having the ability to command higher commission rates and attract premier sales agents, management must realize that to effectively change, the company will have to survey its operations market and tailor its offerings to the needs of their market. The company’s employees that directly sell or contact customers will have to become people experts in a sense and learn the wants and needs of different groups of people, for example, professional women, young married couples where one spouse works and one stays home, or learn the home buying needs of varied professionals that are in same sex marriages. The company must learn the ins and outs of why and how different people of varied demographics buy houses. Overall, the company will have to understand the needs and wants of individuals in a rapidly changing society in order to better serve them.

In the world of real estate and homeowners’ property value, the one thing that has not changed for determining market price over the past 30 years is the location. There are other factors that homeowner’s should know when it comes time to selling or buying a home. Recent studies report the neighborhood and the home conditions are equally important for deciding to buy.

The use of 4 P’s, on the other hand, ensures maximizing the resources of the company. When considering price, place, product, and promotion, all aspects of the product/service are considered. Both distributors and customers are emphasized. Equally important, the company’s perspective is taken into account, especially in finding cost-effective ways to make, distribute, and promote products and services. The sales philosophy, which “engages an organization to seek out customers aggressively and persuade them to consume existing offerings,” is part only of the promotion part (Morgan 1996, p.20). This sales philosophy must be combined with cost philosophy, “The only way to improve our profits is to reduce our marketing and production costs,” to safeguard the profitability of products also.

In addition, utilizing lead-generation services like Thumbtack and Amazon to obtain high-quality, engaged prospects, will enable us to obtain more customers. Furthermore, utilizing marketing sheets directed at realtors and those who are likely to need our services will also be employed. Lastly, building up a solid presence on the internet through the use of a company web site, as well as online search engines like Google and Bing will also be implemented. Concerning this particular strategy, BrightLocal (2015) noted that “95% of consumers use the Internet to find local merchants…and 65% of consumers are more likely to use a business that has positive reviews” (as cited in Mejia, Gopal, & Trusov, p. 635). This validates the notion that securing a robust online presence is indeed within our company’s best

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

The purpose of this paper is to outline how differences in consumer psychology affect the marketing of real estate. For this purpose I have used the different theories of motivation, values, self and self-identity. Through the help of literature review on these theories, and through interviews of three different customers, I have tried to identify the link between a customer's psychology and his/her choice of residence. The three respondents are of varying backgrounds, ages and occupations and so are their choices in real estate. Each customer's ranking of the five options presented to them reflects a number of things about them. They show what drives customers towards making certain choices, how the backgrounds of each person and other demographic factors such as age, level of success in life, education, occupation and lifestyle affect their personalities which, in turn, affect the choices they make. I have also attempted to link the values certain customers have and how they influence preferences. Finally, after a complete analysis of our three respondents, I have given reasons for their choices and attempted to create certain customer profiles that marketers must spot, and the kind of products they could sell to these customers. Certain marketing tactics have also been included for different customer profiles. And in the end, I have given recommendations to marketers concerning what needs to be changed in the way they market products and the products

Donnelly, J. & Peter, J. (2014). A Preface to marketing management (14.th ed.). New York, New York.

buying a house has facilitated the process for both customers and realtors. The productiveness of

Received: 26 January 2010 / Accepted: 29 September 2010 / Published online: 20 October 2010 # Academy of Marketing Science 2010

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