The Current System Of Marketing Houses

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Findings 1. How do you currently advertise properties to your clients? (Appendix 1) The employees suggest that half the advertising is conveyed through the Homes Direct website, whereas the other half is nominated through the local authority. This is managed through Company X’s website. This can indicate that one of their main methods of selling properties is through the use of the internet. 2. How would you rate the current system of marketing houses? (Appendix 2) The employees were asked to rate how well the company markets their homes. The results (graph 2) suggest that the current system averaged at a 6.3/10. Despite one employee’s poor rating, the majority of the recipients believed that Company X has a good use of marketing.…show more content…
The results (graph 3) found that the most significant aspects of a sale were the quality of the home and its location. Both these attributes rated highly with quality being at 3.8/5 and location being at 3.6/5. In comparison, special offers and price was considered the least important aspect of a sale of a home. The deals were rated as low as 3/5, with price rated similarly at 3.1/5 which suggests that both these factors are still highly considered but just aren’t as important as other factors. By considering the literature, Company X has a good adoption of McCarthy’s 4Ps as Midgley expresses how this can determine commercial success. Muhammad also agrees that being highly rated on such aspects, suggests that Company X has been able to implement McCarthys 4Ps. However Rutkauskas disagrees that the question can determine Company X’s quality of marketing. Rutkauskas reflects on how McCarthy’s theory behind the question may be flawed. The results therefore may not be able to completely determine the effectiveness of Company X in regards to its marketing. 4. The company has a good use of visual advertising? E.g. attractive pictures, colourful adverts (appendix 4) The employees have been asked to rate the companies use of visual advertising (graph 4). 33.3% of the employees agreed that Company X used visual advertising effectively where the remaining 66.6% disagreed with the statement. None of the recipients appeared to have strongly agreed/disagreed which could
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