The Customer 's Online Experience

Online shopping is a new dimension of trade that emerged as a result of the overbearing usefulness of the internet as an information dissemination platform. Its remarkable growth has attracted numerous comments of researchers. This is evidenced by the number of publications on this theme in the recent time. Nevertheless, while the behaviour of online shoppers has dominated in the literature, little attention has been paid to their level of satisfaction and general experience in shopping online. Online shopping is actually an offshoot of e-commerce whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the internet. Online shopping from the shoppers perspective has been defined as the process consumers go through to purchase products or services over the internet (Monsuwe, Dellaert

Internet Shopping is today the most helpful and energizing method for shopping. It obliges each salary bunch and accordingly has a wide client base. It permits clients to purchase products and administrations from venders or dealers utilizing the web. Numerous individuals discover this the most casual type of shopping, all the more so from the accommodation of their home. It likewise has its preferences and disservices, that ought to be remembered to make shopping a delight.

However, Online shopping also shows its negative side. As delayed deliveries, damaged goods and even items supplied by mistake are always happened. Moreover, consumers are not able to inspect goods in advance of purchase, a major concern in the case of expensive items. But it appears that online shoppers are not deterred by such disadvantages: although six out of ten consumers have had a negative experience, 64 per cent of them rate the solution offered by the vendor as positive or very

Nowadays, the usage of Internet is very common. It acts as the channel to search for information and to shop online. Taylor Nelson Sofres’ Report 2001 (as cited in Hannula & Chuck, 2003) stated that the percentage of worldwide online shoppers has increased by 50% from 2000 to 2001. Consumers’ perceived benefits comprises of the sum of online shopping advantages or satisfactions that meet their demands (Wu, 2003). There are six perceived benefits considered in this research, which are Webpage design, product choice, price, convenience, customer service, and product quality.

In the era of rapid development of information technology, online shopping into people's life, especially young people. Online shopping is a blow to the store, so people would compare the advantages and the disadvantages between shopping for goods online and buying goods in store. I think they have their own advantages and disadvantages, and online shopping and shopping in store are both important.

We “get lost” in the virtual realm of shopping and what was once human interaction of buying and selling is substituted with one-click online transactions.

Because innovative technologies have transformed the world, and created an easy access to computers, the Internet has revolutionized traditional shopping, from a brick-and-mortar status to E-commerce. Today, a consumer can avoid errands and buy almost everything without living the comfort of his or her home. The author of this paper, ventured in the experience as an online naïve customer, provides a guideline of how-to-shop-safely-on-line for the first time. First, the paper covers the basic precautions and steps of where to search for buying a camcorder online from a specific merchant, a shopping portal, and a comparison-shopping site. Secondly, the author compares three selected Web sites and focuses on the purchase itself. Last, the

Online shopping has largely influenced consumers for over 30 years. However during its inception, many consumers still preferred to travel to a physical store location to purchase products as they were unsure about this new method of shopping but as time passed, more people jumped on the bandwagon and soon it became mainstream. The question now though, is that are the shopping fields for online and offline stores uneven? Which is more popular and why is it like that? This essay will argue that in today’s technologically evolved world,

This chapter describes in detail the type of research method adopted, how the data was collected, purpose of data collection and how this data will be analyzed to derive conclusive results. In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaire.

After the appearance of online shopping’s phenomenon, consumer and seller lost the direct connection between each other. The relationship between the seller and the consumer became stranded between the consumers and their devices. Nonetheless, Sellers have never accepted losing their effects on the consumer. In addition to a different forms of advertising, they created a tiny

Online shopping is a virtual platform in which consumers are able to purchase good and services through the Internet. Founded in 1979 by Michael Aldrich, it has since become a phenomenon that over 70% of the British public admits to have had some form of experience. It is for this reason understanding the process involved with online shopping behaviour is a priority issue for many specialists’ marketers wanting to gain an advantage in the highly competitive and promptly expanding ‘virtual’ marketplace. This desire to gain a solid platform for online sales comes at no surprise given the budding expansion of the Internet particularly in terms of transaction volumes and business penetration. Considering 50 percent of Internet users are

The expansion of the World Wide Web and increased access to devices which allows internet access has resulted in the creation in a new form of retail transactions; Online shopping. (Shim, Quereshi and Siegel 2000) define Web Shopping as the process consumers go through to purchase products over the internet. (Alba et al 1997) defines it from a consumer view point as, web shopping allows web shoppers to search and compare various products or services over the internet that are located in different parts of the world. Online shopping can be accessed from a variety of different devices now not only via computers which are stood in one place but consumers can access online shopping now from smart phone devices. Due to the advance in new technologies web shopping is still growing not only with the UK, also in other developed European countries; “Sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain are expected to grow from £132.05 bn [€156.28 bn] in 2014 to £156.67 bn [(€185.39 bn] in 2015 (+18.4%), reaching £185.44 bn (€219.44 bn) in 2016.” (http://www.retailresearch.org/onlineretailing.php). The rapid growth in the online retail has created a vibrant market space which holds strong competition with all other shopping habits. It is obvious that online shopping is growing as more and more consumers are turning to the internet to purchase products and services, the question is what drives consumers to turn to the internet over the

As far as people have been concerned on buying things, getting wants and necessities, these have been achieved by a short commute or a stroll to the nearest store; whether this is an outlet, a department store, or a mall with a lot of accessible shops. With the advent of the internet opportunities have risen, more attainable goals became possible, and the ingenuity of the human mind continues to improve this, especially in the field of commerce. The internet has brought change on the paradigm of shopping.

E-commerce has been the biggest revolution since the industrial revolution. You can buy anything online in 2017. From plane tickets to baby clothes, if you need it, it’s online. Most stores now have online ones. This is bringing in new types of revenue, and new types of companies. 30 years ago, nobody would have ever dreamed of the technologies we have today. But with all of this new technology, how much are we actually being benefited? With no face-to-face customer service, how can you get what you truly want? There are the lovers and the haters of online shopping. Some believe that it is at great convenience to just click a button and have something delivered to your door while others believe that online shopping is just another way for people to get scammed. Online shopping is something new to our generation, but will be the normal for many generations to come.

The objective of the research is to identify critical factors which affect online shopping experience the most.