The Cyclic Innovation Model ( Cim )

912 WordsMar 21, 20164 Pages
The Cyclic Innovation Model (CIM) by Berkhout (2000) is a fourth generation innovation model. It consists of four different nodes of change: scientific research, technological change, product development and market transition, and the entrepreneur as the central role (Berkhout et al., 2010; Van Der Duin et al., 2007). New innovations may start anywhere in the cycle and cannot arise from confines of a single cycle, only modifications can (Kroon et al., 2008; Van Der Duin et al., 2007). The innovation process of innocent can be considered as a class 2 innovation, as two cycles of change (differentiated services cycle & social and behavioural cycle) where affected. Entrepreneur Within the CIM the entrepreneur plays the central role, making use of arising opportunities. Without an entrepreneur there would be no innovation and new business (Berkhout et al., 2010). The entrepreneur serves as a coordinator who is supposed to act as a shortcut facilitator and connect all four cycles. Activities the entrepreneur may execute are gatekeeping, technology & commercial scanning, sponsorship, formal decision-making, negotiating with partners & delegating (Van Der Duin et al., 2007). Opposed to the assumption that one entrepreneur plays the central role, at innocent the three founders (Richard Reed, Jon Wright and Adam Balon) shared the role of the entrepreneur. They managed to drive the business from a small start up in London to an international brand, which was now sold to Coca-Cola

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