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The DECA Discourse Community

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A few years ago as I entered my sophomore year in high school I became part of the Business & Marketing Academy in my high school by having a Marketing class as an elective. By becoming a marketing student I became a member of the DECA discourse community. The purpose behind DECA is to prepare high school and college students as emerging leaders in the process of becoming entrepreneurs in future careers such as management, marketing, hospitality, and finance worldwide. Based off of my own knowledge and research DECA has come a long way by having an “exceeding amount of 200,000 members and being considered one of the most powerful student organizations in existence.” DECA was originated back in 1946 and the 1950’s was considered as the “decade …show more content…

These competitive events fall into five categories those of which are known as Business Management & Administration, Entrepreneurship, Marketing, Finance, and Hospitality & Tourism. Within those categories of events DECA provides its members the opportunity to compete in subjects such as written exams, role plays, online competitions, simulations, written projects, and quiz bowl. These events than take place at different local, state and international levels, leading event winners to receive multiple types of awards those of which involve trophies, medals, scholarships, and cash awards. I believe that the three main goals for the DECA community are to develop leadership abilities, understand ethical behavior within business and personal relationships, and to understand what is required for occupational careers in management, marketing, and entrepreneurship, and while doing all three to have fun within your chapter and events you attend. One of the most important values for me within this community is that everyone is always positive about being at the different events and always friendly and presented in a professional manner. As for the hierarchies of DECA they are known as the Advisors for each chapter in each school and above them would be the President of each state chapter.
As I continue I will describe five important elements of DECA Discourse Community:
• DECA: (meaning Distributive Education Clubs of America) is a globally known international association of high school and college students and teachers. Defined as the meaning of marketing, management and entrepreneurship in business, hospitality, marketing sales and services, and finance.
• ICDC: International Career Development Conference which is held midyear for each state chapter in a different state each

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