The existing concentrate business is largely controlled by Coca-Cola Company (Coca-Cola) and PepsiCo (Pepsi), together claiming a combined 72% of the U.S. carbonated soft drink (CSD) market sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For more than a century, Coca-Cola and Pepsi have maintained growth and large market shares through mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry structure.
This area is getting more hip by the minute and respect across the nation with it's flauncy highrise condos, new chic restaurants, upscale boutiques and fashionable clubs and bars. What could be better for the young, professional singles flocking to the area, or the retirees wanting to skip the lawn maintenance for a freer lifestyle? Downtown Dallas is Hot spots in the downtown Dallas vicinity include West Village and Mockingbird Station (closer to East Dallas). Condos at the W Hotel start in the High $1 Millions, but you can also find highrises in Dallas for $300,000 and up depending on where you look.
The “Coffee Wars – The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts” article focuses on the company analysis of the Starbucks brand and how its main competitors, McDonald’s and Dunkin Donuts, has affected their brand and driven competition higher. Even though there are many companies trying to enter the specialty coffee market, these three companies own the majority of the market share. With Starbucks’ top quality and above average prices they hold a different market than the fast coffee/food market of Dunkin’ Donuts and Starbucks; yet the competitive moves Dunkin’ Donuts has made over the years in order to compete with Starbucks and surpass McDonald’s has driven competition up between all three companies. The competition has stiffened ever more in the past ten years due to the changing economy. This led to “the big three” to come up with different techniques to gain competitive advantage over the other. Although the competition between these companies is to gain most of the market share, consumers are still loyal to a certain brand; this makes it difficult to gain each other’s clientele. McDonald’s continues to appeal to customers who want value and speed, Dunkin’ Donuts focuses on the middle-class, while Starbucks a customer who desires a higher quality product along with being recognized for using the brand.
Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and specializes in manufacturing and distributing beers with distinct southern flavors. The brewing company, established in 2003, has found success within its home state and also within restaurants and retailers situated in eighteen more states including the surrounding southern states and states as far north as New York and Illinois according to its website, Lazymagnolia.com. The following SWOT analysis will evaluate the internal strengths and weaknesses of the company as well as the external opportunities and threats experienced within the market and business environment.
The first city is Houston Texas, Founded in 1836 on the banks of Buffalo Bayou, the city has grown to be recognized as the energy capital of the world, and as the home of the Johnson Space Center (NASA).and it’s located 29.76 latitude and -95.36 longitude and it is situated at elevation 30 meters above sea level. Houston has a population of 6,622,047, making it the biggest city in Texas. Houston economy is based on a broad spectrum of industries including: Oil and gas exploration, Basic petroleum refining, petrochemical production, Medical research and health care delivery, High-technology (computer, aerospace, environmental, etc.) Government (City, state and federal), International import and export Commercial fishing, Agriculture, Education, Film and Media, Banking and finance, Manufacturing and distribution, Related service industries. In 1836 revolutionaries routed the Mexican army at the Battle of San Jacinto and the nearby town took the name of the battle's victor, General Sam Houston.
This case describes the various aspects of carbonated soft drink industry and the focuses on Squirt’s annual advertising and promotion plan in 2001. Squirt is a brand under the Dr Pepper/Seven Up, inc. The brand manager was concerned about the market targeting and product positioning and consulted advertising agency, Foote, Cone & Belding. The case also focuses on the entire industry structure and the marketing techniques used by the various leading companies so the Squirt’s annual advertising and promotion plan can be successful, and proper techniques to be used to target the growing Hispanic community in the markets where Squirt was popular. . The main aspect for the marketing planning for the brand, Squirt, is to focus on
The DFW metroplex is very large with highways and freeways interloping all the cities. For a citizen to get where they need to go a lot of travel is needed.A bullet train would be very beneficial to the city of dallas by providing fast and cheap transportation, it will clear up traffic at rush hour, and bring transportation relief to the
Molson Coors is a thriving international brewing company that has nine Signature Brew drinks and 123 Special Brew drinks that ranges from non-alcoholic to alcoholic (Molson Coors Brewing Company, 2016b). They have multiple markets around the world which contributes to the success of the company in the brewing industry. This report analyzes Molson Coors’ internal and external environments which determines their position in the brewing industry. It also discusses strategies the company uses in order to be successful in their industry. Molson Coors shares the industry with its main competitors but has its own uniqueness that makes its business stand out. Molson Coors is a successful business that presents opportunities for economic growth.
Rip Van Waffles was started by two Brown University students in 2010, today Rip van Wafels sells its breakfast wafels online, in coffee shops and in specialty retailers throughout America. The case study revolves around the decision regarding a growth strategy for Rip Van Wafels. The company is currently working on a controlled expansion strategy involving expansion to other regions, expanded sales to coffee shops, and expanded sales to corporations. However, besides from this controlled growth strategy two other opportunities for expansion have arisen. In this paper I will explore the two alternatives and make a recommendation on how should the company expand. Certainly, a slow and steady expansion strategy would continue to succeed but the two proposals are opportunities for global expansion that would speed the business’s development. The question is, should Rip Van Waffles pace itself or pursue a risky and ambitious growth strategy.
1. What factors accounted for Starbucks’ extraordinary success in the early 1990’s? What was so compelling about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Is the value proposition still valid in 2002?
This assignment is based on the Starbucks case study; Trouble Brews at Starbucks written by Lauranne Buchanan and Carolyn Simmons (2009). The aim of this paper will be to discuss the the changing consumer experience, competitive landscape and external circumstances affecting marketing opportunities for Starbucks, while determining how Howard Schultz can provide Starbuck’s customers a greater long-term value.
I've chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its strategic process; resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to Burt Helm. Historic successes and recent turmoil within the company, including a near 40% decline in 2007 in profits (Sullivan