The Decision Making Process Of Consumers Essay

Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them.

We might want to trust that everybody is thought to be equivalents, paying little heed to sexual orientation. Both guys and females have properties that are vital commitments to our every day lives and to our general public or any general public. Men and ladies both assume parts in the public eye and inside the home, yet these parts are thought to be altogether different. Men ladies still are not generally considered as equivalents, even nowadays. Despite the fact that sex balance has made considerable progress in the previous couple of decades, regardless we have a mountain to move to accomplish uniformity and stop sexual orientation predisposition

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why

In today’s culture, consumers are very much in charge of their decisions in regards to purchasing. Advancements in technology have not only allowed consumers the capability to research, price shop and purchase products, but have also given businesses the ability to reach a targeted market based on data collection and past purchase history. Given that consumers have the purchase power in today’s society, many businesses have implemented situational factors to influence a consumers buying behavior.

They also compared the two groups in their religious affiliation, political ideology, and attitudes toward casual sex and non-monogamy: men whose heterosexual identity was consistent with their behavior, fantasies, and attractions (i.e., all different-sex only) were similar to those with some inconsistencies and among women, those with some degree of same-sex sexuality yet a heterosexual identity were significantly more liberal in their political and sexual attitudes.

Sexuality and gender for many seem to go hand and hand. With the breakdown of gender being defined by our biological sex or legally documented gender identity and sexual orientation relating to the gender or genders that we favor, it is understandable that this could happen. Our society often allows for sexuality to be gendered, through things like stigma, stereotypes, expectations, and limitations. Sexuality is gendered for men and women, but seems to provide more noticeable limitations for women regardless of sexual orientation. Men seem to have their sexuality questioned and experience elements of stigma and expectations more often.

Science is uncovered origins a lot of things over the centuries and the human created much great inventions and even explored the surface of the moon; however, one question still on everyone’s mind and science may have solved one of greatest mysteries yet which is: how did homosexuality and heterosexuality evolve? Many psychologist, biologist and scientist may agree with sexual orientation is output from a combination of biological, hormonal, environmental and emotional factors and those many factors that influence to a development of human sexual orientation. However, being homosexual or bisexual is not mentally ill or abnormal in certain ways, although sexual minority is part of social problems that makes output from misinformation or prejudicial attitude. Diversity in sexual orientation has been a subject that has been seen in different perspectives by the different people (LeVay, 2010). Today there are the homosexuals, heterosexuals and bisexuals orientated people are forming a part of our society. This paper conduct an overall study of important and strong factors and provides accurate information and explanation for those who want to better understand development of sexual orientation.

Contextual – if you want to be a part of a group – if Im rich, I need to have a luxury car.

The existence of gender classification determines our sexual segmentation. They are classified as either males or females. These gender classifications are also used as bases of physical work capacities, clothing preferences, decisions for priority and the like. More often than not, these segmentations represent the differences of their demographic and psychographic profiles. However, the existence of homosexuality has blurred these distinguishing features. Moreover, this phenomenon has never been inevitable particularly in every

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Throughout history there has been speculation about what influences sexuality in men and woman. Is sexual orientation biological or cultural in nature? There is a common misconception that sexual identity operate in parallel with gender roles( Sell, 2005 as cited in Wilkinson & Roys, 2005, p.65). Scholars have not came to an agreement regarding what actually comprise a person’s sexual orientation, however a sexual orientation has been deemed a cumulative experience and interaction of emotional and sexual feelings towards one or both genders (Wilkinson & Roys, 2005, p.65). The paper provides provides some clues as to what factors influence sexual orientation in men and woman.

Science defines human sexuality as one of the most complex and controversial topics, mainly because it gets close to peoples thoughts and feelings and can also make people a little uncomfortable. Human sexuality can come to help define each person as an individual but also as social beings, this means that certain conversations about human sexuality can become heated and personal. There is an article written by Mayer and McHugh “, which offers a careful summary and an up-to-date explanation of many of the most rigorous findings produced by the biological, psychological and social sciences related to sexual orientation and gender identity.”

In modern societies, where all the former taboos on sex are abolished, one subject can still raise a wave of debates. People of almost all religious views and social orders are ready to accept and be tolerant to homosexual or bisexual people, but the issue over the female sexuality is still unsettled. The question how it differs from the male sexuality and why exactly the attitude to female sexuality is different compared to the male one is discussed by lots of psychologists, sociologists and philosophers. However, there is no coherent and competent explanation yet.

Study of consumers’ behaviours has multi-plural value like: studying the relation between needs for food products and daily ration taken, especially analyzing different socio-economic group; of high importance, investigation of different effects of marketing (i,e. advertisements, leaflets, etc.) socioeconomic characteristics upon consumer decision for milk and milk products supply, etc. (5, 7). The objective of study was to identify consumer behaviours in regard to dairy products (white cheese, yoghurt, fruit yoghurt, Sharri cheese, curd, and