The Deepwater Horizon Oil Spill

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

On April 20, 2010 the British Petroleum Deep Water Horizon (DWH) drilling rig exploded and subsequently sank in the waters of Gulf of Mexico. The result was the largest leakage of crude in the United States to date (Middlebrook et al.,

The Deepwater Horizon oil spill disaster that took place in the Gulf of Mexico in April 2010 is the largest oil spill to have ever occurred in USA waters. As efforts to hold the current spill continues, the higher chances of clean up damage compensation technique, and also enhancing prevention of future oil spill responses and recovery. The rig was owned and under the operation of Transocean, a Switzerland-based offshore drilling firm, and leased to BP plc, one of the biggest oil firms in the world. The explosion and fire that led to eleven fatalities and several injuries took place despite specialized oil spill prevention equipment also known as a blowout preventer, which is designed to avert such a kind of disaster. The quantity

The Deepwater Horizon Oil Spill was an oil spill that occurred in the Gulf of Mexico was caused by a faulty blowout preventer this is part of the oil rig that was designed by the workers as an emergency shutdown valve. As a result of this anywhere from 1,000 barrels of oil to 5,000 barrels of oil were lost over the course of 100 days. A blowout preventer is a machine on the oil rig for safety to shut down the flow of oil coming out of the well at the bottom of the seafloor. The Deepwater Horizon Oil Spill caused a good number of environmental damage as well as killed wildlife and has taken the lives of 11 workers that day. The oil would eventually make it’s way to coastlines (shorelines) of Texas , Florida , Louisiana, Alabama, and Mississippi.

“This is probably the largest environmental disaster we have ever faced in this country. It is certainly the biggest oil spill and we are responding with the biggest environmental response.” stated Carol Browner, Barack Obama's advisor on energy and climate.The offshore drilling industry has made tremendous technological strides since first freestanding structure,. for drilling was built in 1937 in the Gulf of Mexico in 14 feet of water, and more than a mile offshore. Therefore, ten years later, the first well from which oil is being produced located out of sight of land was drilled from a fixed platform off the Louisiana coast. On April 20, 2010, the deepwater horizon offshore drilling rig exploded in the gulf of Mexico. Due to the B.P Oil Spill, people who depend on oil for energy and gas had a struggle. Why the B.P Oil spill happened, what happened during the spill, and the aftermath/effects of the spill are very noticeable

The 2010 Deepwater Horizon oil spill was the largest oil spill in history, where approximately 5 million barrels were leaked over a span of 87 days. This spill can be considered one of the most detrimental environmental disasters in American history. Only about 25% of the oil was accounted for, leaving somewhere around 3.75 million barrels of oil in surrounding ecosystems.

One famous example of pollution is the Deepwater Horizon oil spill. It happened in the Gulf of Mexico and it is the largest oil spill in United States history. It was caused by a BP oil well explosion. This was said to have happened because the managers misread pressure information and replaced drilling fluid with ocean water. According to the co-chair "there was not a culture of safety on that rig".

There were a number of causes for the Deepwater Horizon oil spill, most of which had more to do with the human element that with any technology itself. The four biggest ways that humans contributed to the disaster, as explained by journalist David Coburn, was the fact that British Petroleum’s (BP) past success built a sense of complacency, the shifting the burden of proof, the normalization of deviance and the fact that promoters for an industry also serve as that industry’s regulatory enforcers.

BP’s Deepwater Horizon oil well, located 5,000 feet below the ocean’s surface, leaked millions of barrels of crude oil into Gulf Coast, having a devastating negative impact on Gulf Coast communities, wetlands,

On April 20th, 2010 an explosion occurred that would be considered one of the worst oil spills in U.S. history. The explosion was cause by a surge of natural gas that made it way to the Horizon rig’s platform that ignited. This caused the rig to capsize and sink, thus breaking risers that were being use to counter act the large amount of pressure from oil and natural gasses (Pallardy, 2015). The explosion killed 11 workers and injured 17 others. The explosion caused a massibe leak in the oil wellhead. It took 87 days for the wellhead to be closed and it is estimated that over that time around 210 million gallons of oil leaked into the gulf (Gulf Oil Spill, 2011).

On April 20, 2010, the Deepwater Horizon oil rig, located in the Gulf of Mexico exploded killing 11 workers and injuring 17. The oil rig sank a day-and-a-half later. The spill was referred to as the Deepwater Horizon oil spill, BP oil spill, Gulf of Mexico oil spill, and BP oil disaster. It was first said that little oil had actually leaked into the ocean but a little over a month later the estimate was 12,000-19,000 barrels of crude oil being leaked per day. Many attempts were made to stop the leak but all failed until they capped the leak on July 15, 2010, and on September 19 the federal government declared the well “effectively dead.” In the three months that it took to finally put a stop the leak, 4.9 million barrels of oil were

The Deepwater Horizon was the largest marine oil spill in the American history. It occurred in 2010, and was caused by an explosion that occurred on the Deepwater Horizon offshore southeast of the Mississippi River delta (Boyd, 2010, p.25). BP tried in all ways to curb this explosion or marine oil spill, but after some failed efforts to fix the leak, they thought they capped the well. However, they only managed to stop the flow of oil into the Deepwater Horizon after 86 days of failed efforts. The BP Oil Spill remained a topic of intense debate. Ideally, they talked about the rate of oil release rapidly. Apparently, their consensus was that approximately five million or more barrels of oil were spilled by the well, with an

The BP Oil Spill An Introductory Background - One of the most controversial ecological disasters in recent history focused on multinational British Petroleum and their Gulf of Mexico Operations. The Deepwater Oil Disaster began on April 20, 2010 with an explosion on the Deepwater Horizon Oil platform, killing 11, injuring 17. It was not until July 15th, however, that the leak was stopped by capping the wellhead, after releasing almost 5 million barrels (206 million gallons) of crude oil, or 53,000 barrels per day into the Gulf of Mexico. It was not until September 19th that the relief well process was complete and the U.S. Government, EPA, and Coast Guard agencies declared the well breach effectively stopped (Cavnar, 2010).

Deepwater Horizon oil Spill: BP’s drilling platform in the Gulf of Mexico had an explosion in April 2010, causing the “largest oil spill catastrophe in the petroleum industry history”. It caused the death of 11 men and injury to several others. “More than 150,000 barrels of crude oil gushed into the sea, every day, for almost 5 months and up to 68,000 square miles of the Gulf 's surface were covered” (1).