The Dehumanization Of Women In The Fashion Industry

I grew up reading magazines and gawking over waistlines and standards of beauty that I believed were normal. I can remember the first time I watched the Victoria’s Secret Fashion Show. It was from a treadmill at the gym. I believe that I could achieve that body from hard work and dieting, but it took years to realize that could never happen. Those women are genetically blessed and they are born to have these types of careers. I believe that this trend of objectifying women is extremely harmful, and shows women that they can never achieve an unrealistic standard of beauty set by the media.

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Society as a whole has been immensely effected by the social realm. In the fashion world, it is media that creates the trends and genres of different types of clothes. This is seen as an identity. The fashion world markets their clothes to society thru the media. Using various sources such as, television, internet, newspaper and magazines. However there is a dark side to this industry. Today's society faces controversy about women's body figured. Size zero has become a behemoth fad in the modeling world. The size zero topic has caused a revolution, women around the world trying to enter the modeling industry are now harming their bodies in countless ways in order to achieve the "ideal" body. Women today face a lot of criticism about their appearances due to the superficial ideology created by the media.

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

The clothes have become so small, that girls who wear a size 6 have to buy tops in a size "extra large" in order for them to fit. A teenage girl who is a petite size 6, the size of some top models, is being told she is extra large, and therefore she cannot gain any weight because she will not be able to buy the clothes she likes anymore. This is just another way that our society tells young women they need to be smaller, even when they may be slender to begin with.

In the United States woman can suffer from identity issues. In the year 2016 the first plus size model was shown on the cover of the swimsuit edition of Sports Illustrated named Ashley Graham. Ashley Graham comes from the white ethnic background. As the issue was talked about on multiple radio and TV stations, African American woman have been speaking on this matter. A woman, Chantelle Nunes Norman, who is an African American woman posts “She's a perfect size in the African American community. It's a real shame that a lot of whites consider a starved looking woman attractive, I think she is beautiful at this size and would look sickly if she were skin and bones (Feldon)”. Many issues can come around this logic. One of the main

Society constantly redefines what beauty is in women, and yet women always feel compelled to conform to society’s definition of beauty. The insecurity of women today adhere to society’s definition of beauty. By conforming to society’s definition beauty they are rewarded with confidence. According to Bordo (1989), anorexia built bodies has become the norm for women today. Most clothing stores accommodate to these body figures by selling majority small and medium framed clothing. Tight and skinny bodies were defined as the next generation of beauty, where priorly in the social symbolism of a small frame was associated with being poor. It was known that those with a bulging stomach was a powerful

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

Fashion is everything to society and the media, but everyone wants to look good while feeling beautiful in their own way. Everyone believes that fashion is an easy, fashionable, and sophisticated style. Today, the modeling industry has become negative for older and younger women. The people in the industry do not prefer unhealthy body images such as pictures of overweight women. Women suffer from depression and anxiety. The modeling industry has been very harmful towards women in America. It effects women by not achieving a healthy, being strong, and confident body image regardless of shape and size.

Because of the fashion industries portrayal of beauty in advertisements, a value system that focuses on looks and external beauty is built by the men and women that are exposed to them (Sheehan 108). Although the word "fashion" is often used in a positive sense, the Fashion Industry itself may have some significant negative impacts. Many studies connect the exposure to such advertisements and media coverage of thin models to women with a negative self-esteem and issues with body image. The images of women that are presented by the Fashion Industry, especially in magazines, represent an image that is nearly impossible to achieve. As a result, many women and even men turn to eating disorders in hope to become the image of beauty that has been created for them by the Fashion Industry and the media. So, it can be argued that sociologically, the Fashion Industry indeed has a negative impact on the values, self-esteem, and the perception of women and men such as listed below. factor

A new study in the NCA’s Communication Monographs discovered that when women, who were hocked up to a heart monitor, viewed images of other women with the same or similar body type to their own. There were more reports of body positivity and less social comparison. While there is more growing awareness of plus-size models there is also starting to be more demand for plus-size clothing in more styles. When a heavier set woman goes to flip through a magazine and all they see is skinny models being portrayed as beautiful and smart, yet this starts to take a mental toll on them. Thoughts of self-discrimination can lead to low self-esteem issues. To help with these thoughts fashion industries have now started putting plus-size women on their runways, such as the Lane Bryant’s #ImNoAngle and Dove’s Real Beauty campaigns.

Basically, the media is doing nothing but using subliminal messages. The way they portray the models in magazines, it only confuses a human’s mind. This makes them believe that they must look like them to be considered beautiful. Often in magazines, when positive values, success, love, and happiness, a thin person is shown. This not only completely lowers a “healthy”, or a plus sized person’s self-esteem, but the media also tries to make it seem as if in order to be happy and successful, a person must be skinny (Piazza). Every day, companies come up with a new beauty product, or a new diet product to leer someone into buying it to make themselves beautiful. New products every day completely sets aside the idea that natural beauty is already beautiful enough. According to the media, though, people need these products to look more humane, or look younger and thinner. The media also using editing and

When researchers asked one hundred eighteen female, college-aged students to look at twenty pictures in ads from women's magazines, they felt a sudden change in mood after the pictures were observed. There was notable depression in the women, a depression that has seemed to hit many women after leafing through women's magazines (Key and Lindgren 11). This depression is due to the fact there are so many negative messages being conveyed in advertisements that are published in women's magazines. But who can blame the women for their depression anyway? When the majority of the ads in women's magazines show super-skinny models advertising nice clothes, makeup, jewelry, etc., one might find themselves to be a little down. Skinny models portray their figures to be the cultural norm in Western society today. How often does one find a model in a woman's magazine that is over a size six that is not shown advertising plus size merchandise? The answer is not very often, or sometimes never at all. If women do not see their body type being depicted in

The fashion industry is one of the most prevalent and visible forms of influence on today’s society. Billboards, malls, magazines, TV, movies, advertisements, runways, etc. are filled with fashion campaigns usually distributed to make a statement and to influence the consumers. Often times, the fashion industry engages in offensive promotions like romanticizing eating less and the “thigh gap” or producing clothing that has “depression” plastered all over it. One of the most offensive trends of the fashion industry is the use of cultural appropriation to promote their company or clothing. Cultural appropriation is the taking of something produced by members of one culture by members of another culture. The products of that culture usually have a special sacred or cultural significance to them, which is why cultural appropriation is seen as offensive and exploiting rather than appreciated. The public tends to overlook these extreme messages and appropriation from the fashion industry, brushing them off as trendy and ideal. This becomes a problem because the fashion industry’s blatant use of cultural appropriation in editorials and ads influences people to show admiration for products from other cultures yet still remain prejudiced against the people who created and continue to practice that culture.