The Demand For Iphone Despite Competition From Samsung And Other Competitors

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The purpose of this paper is to show continued interest in the Apple iPhone despite competition from Samsung and other competitors. The demand for iPhone 6s was record breaking according to Apple (Apple. 2015). Sales of the most recent iPhone 6s continue, but in certain situations have not been meeting financial market expert projections. Investment firm Morgan Stanley implied the decline in sales were due to “higher prices in foreign markets due to fluctuations in currency values” (CNET, 2016). Trends from the past ten years have shown steadily declining sales for clothing. Teenagers are not as fixated on fashion in previous years; instead, they want to spend their money on electronics and other services (Lutz, 2015). My research will…show more content…
In early 2003, the dominant smartphone provider, Blackberry, was focused mostly on business with its convergent device that included email, web browsing and text messaging (Zeigler, C. 2009). It later gained mass market adoption but to note, there were minimal competitors in the market at that time. The Apple iPhone released in 2007, was the first to feature an entirely functional web browser, Safari (also is on Mac OS X) and interaction without a physical keyboard. Instead, the iPhone made use of a ‘muti-touch’ capacitive touchscreen, to generate an on-screen keyboard. Since its release, the iPhone’s sales have increased year over year since its initial launch in 2007 (Statistic. (n.d.). Retrieved February 20, 2016,). It has continued to gain features while its popularity across all demographics has skyrocketed. As stated in its PR releases, Apple’s goal is to define the future of mobile devices and related services like iCloud, a sync service that wirelessly backs up iOS data and makes it available online via http://www.icloud.com. Users can their notes, contacts and more by logging into the icloud.com if they don’t have access to their device. Supply & Demand of Apple iPhone Milestone 2 Before the introduction of the iPhone, smartphones were typically limited to business users. At that time RIM’s (Research In Motion) device, BlackBerry, dominated the smartphone market. The introduction of the iPhone for the average consumer
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