The Demand for Public Relations Specialists

So as stated earlier, both public relations and journalism requires extensive writing skills as well as being able to interview subjects and intake large amounts of information they do differ. Although there are many positive sides to public relations, there are also some downsides to it. The profession of journalism has been affected by the growth in public relations, and sometime soon people will notice the negative affects when the news being reported isn't as good as it once

My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

“PR is sometimes perceived as an easy job or major. People think it is just talking to people, and that’s incorrect. It is so much more than that.” There are a couple of tasks that she completes everyday like media monitoring for her clients. Media monitoring is where she types her clients’ names into google news to see if any articles her firm secured had been posted. She also responses to messages, posts, and comments on O’Charley’s Facebook page – which is one of Reed’s biggest clients. She then completes daily to-do list and prioritize each assignment based on the provided deadlines; the work never ends. Although public relations can be a stressful work environment with a lot of pressure for high performance, she enjoys being able to work with clients and secure huge media hits for

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

College for many young adults is a place to learn from our mistakes, create connections in our field, and build knowledge about the world around us. As a transfer student at Seton Hall, it has been my dream to learn about the many facets of my major, Public Relations. With my previous studies and six years of experience in the pre-dental field, I questioned myself when transferring if public relations is the right career choice for me. Of course, this decision was not an easy one, but with the help of my mentor, I realized that anything is possible.

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Public Relations and Marketing – Spearheading all marketing activities including creating press releases, radio interviews, speaking engagements, writing appeal letters, web, and social media efforts. We have greatly improved our online presence through expanding social media efforts, coordinated marketing efforts with appeal letters, and managing web in

Over the past two and a half weeks as a class we have been assigned to talk to a variety of different public relations departments in companies of our interest. Through the struggles of being hung up on immediately or put on hold for 20 plus minutes, this assignment not only allowed me to learn how the PR field works via telephone and email, but what type of field would I be interested in working for. Through all the ups and downs, I have found three businesses that have interested me and would possibly interest me in the future.

The public relations industry is very different from advertising. While advertisers pay for exposure and visual aids, PR specialists use language and conferences to earn the trust of the public. According to the Public Relations Society of America “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” PR specialists are image shapers and storytellers that can be used to enhance, protect, and build reputations through any form of media or self-created production. If the news is bad, they formulate the best response to reduce the damage. Their job is to create positive publicity for their client as well as enhance their reputation.

Many people view the role of a public relations professional within an organization as one that involves “making the company look good” among other image enhancing functions. Whether they are called PR professionals, PR people, media relations folks, they are the ones typically called on to inform the public of updates or improvements, they are called to help change the perception of the public, help with rebranding efforts and in the event of negative press or other crises, public relations professionals are often called on to “fix things,” to wield that magic wand of words and press releases to make the bad stuff all go away in an effort to preserve or salvage a positive identity. Many would be surprised to learn that the role of a

My background and experience makes me fit for this role because I have worked in Public Relations in my pervious internships. Public Relations are all about creating an image and a story to share with you viewers and presenting it in a way that is appealing to the viewer’s eye.

Public Relations (PR) is not solely media relations, 'doing outreach ' itself is PR and the practice of PR is becoming increasingly important with reliance on information technology we currently have today. Public Relations works through intermediaries to communicate with an audience and influence them, going beyond an organisation 's publics. Due to their being little or no control over such influences, or intercessors, renders Public Relations more difficult, allowing there to be many definitions of this one field of communications.

I have been captivated with media, mass communication and public relations from a young age. For even as a young teen I would share the daily newspaper with my parents and pester them with questions regarding the major stories I had just read. Moreover, I would assist my father in planning and organizing the family’s annual gatherings, and this task was no easy feat due to the typical high number of attendees to such gatherings and the logistic concerns related to accommodating to their needs and expectations. However, I found that these activities were not only joyful, but also highly insightful and of significant benefit on the development of my event planning, communications and interpersonal skills, as I would take note of the shortcomings of each gathering and work hard during the next gathering in avoiding repeating the mistakes of the previous year. Aware and appreciative of this development, and considering my interest in communication and its subfields, upon earning my high school diploma I decided to specialize my studies and career in the field, and thus I applied to a bachelor of Art in Mass in Communication program with a concentration in Public Relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.