The Demographic Environment Of Telstra

This competition helped reduce telecommunication costs dramatically, benefiting many other industries and the overall competitiveness of the Australian market. The improvement of competition across the whole economy was the main objective of the governments National Competition Policy. This policy included the Corporatisation and Privatisation of Public Trading Enterprises such as Australia Post and Telstra, competition reform in the professions, the opening up of access

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

Telus appeared in the late 1990’s by the merger of Alberta-based Telus and BC Telecom in an environment of significant changes for the incumbent carriers who had previously enjoyed a monopolized service offering. Soon after its creation Telus found itself in the early 2000 to be facing major hurdles of maintaining its financing plans. The early 2000 offered an environment of increased competition for telecom companies, saw the crash of the dot-com bubble and offered a weaker business climate as a result of the 9/11 tragedy. Within this environment, the ratings by credit rating companies had a profound influence on how telecom companies would continue to do business.

Besides the total size of the population, one of the most significant demographic characteristics of a population is the age and sex structure. The immigration has had a major influence on both the size and the age structure of the U.S. population. The U.S. population has experienced remarkable growth since 1950. The number of women slightly outnumbered the men.

The Canadian cellular service’s industry is comprised of approximately 15 cellular providers. These operators employ approximately 16,000 individuals and generate more than CAN$10B in revenues annually, which represents almost 30 percent of the Canadian telecommunications market. The Canadian wireless industry has been experiencing an annual growth rate three times that of any other Canadian telecommunications sector. This is very significant as Canada is in the top 10% in the world for broadband penetration.

- Age and sex structure of a population: refers to the number or proportion of males and females who are in each age category, tells us about a population 's past trends in fertility, mortality, and migration, provides information about the population 's potential for

Telus needs to calculate the cost of capital from the variety of data given. The cost of capital is determined mostly by how the funds are used rather than where they were obtained from. It relies on the risk of investments Telus involves in, therefore, depending on cost of both equity of debt as described below. Also note that, even though the preferred shares are not attractive to issuers and may not get issued again, it is still on the company’s balance sheet and affect firm’s overall wealth.

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

This can also refer to the demographical segmentation, because a person's lifestyle is determined by factors like age, gender and location.

After largely dominating the telecommunications market for a century, Telstra’s competition has recently become more widespread. In order to effectively adapt to this changing market, Telstra has employed the use of market segmentation in an attempt to

Demographics can consist of population size, density, location, age, sex, race and occupation. In this analysis, we will focus on examining population

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

The Australia Communications and Media Authority (ACMA), on behalf of the government, held an auction for 700 MHz band spectrum in 2013. Spectrum was sold to two bidders, Optus Mobile and Telstra, for a price of almost two billion dollars. Two 15 MHz lots on the 700 MHz band spectrum were left unsold, which were auctioned in 2017 (Australia Communications and Media Authority [ACMA], 2017). This paper provides a historical background of the winning bidders, implications to businesses and the public, notable public discussion, and key economic, political, and social impacts of the 700 MHz band spectrum auction in Australia, which commenced on April 4, 2017.

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

An adaptation of this article appeared in the November/December 2001 issue of NTCA's Rural Telecommunciations.