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The Denial Of Service Attack

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When discussing the iPremier denial of service attack, there needs to be some background in order to fully understand the position the company was in at the time. Firstly, a denial of service attack is an attempt to make a piece of hardware like a machine or network resource unavailable to its intended users. This attack is performed by sending out a flood of information packets that causes congestion within the networks resources, deducing them unavailable. Denial of service attacks are conducted with malicious attempt as displayed by the iPremier case. The iPremier company was founded in 1990s by two students in Seattle, Washington. The company specialized in selling web-based commerce, such as luxury products, rare merchandise, and vintage goods over the internet. iPremier’s competitive advantage was their flexible return policies which allowed the customer to thoroughly check out the product and make a decision to keep the product or return it. The majority of iPremier customers are high end and credit limits are not a problem, which also adds to the competitive advantage of utilizing their entire customer base. They were one of the few companies in the 90s that were successful in this business sector and by the end of the decade the company saw sales as high as $32 million and a profit of $2.1 million. Sales had increased by 50% during the last three years of the decade and they were in an upward trend. iPremier’s stock nearly tripled after the company’s initial public

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