The Denim Of The Jeans

The American Eagle Outfitters is known as an American clothing and accessories retailer created by the bothers Jerry and Mark Silverman. This retail apparel, manufactures and markets a wide variety of clothes, intimates, and accessories that permits the company to be recognized as a diversified brand interested in expanding its target market. The heart of the company is recognized for the innovative fabrication of its jeans. With the recent creation of the #ICAN, the brand is letting its customers know how important is to know for the firm what the client do and feel when using its products, in this case how comfortable they feel when wearing AEO’s jeans. The company cares about the design of its jeans for both women and men while offering

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

A lot of countries made their clothing for different reasons. For instance, Scotland made a fabric called tartans that showed what clan they are in, and Hawaiians production of clothing was part of religious significance. In the Middle Ages ties and belts were used more frequently because their clothes was oversized by modern standards. “With the Renaissance’s changes in art and society came more fitted clothes” (Source 2). They made their clothes more fitted by sewing multiple pieces of cloth instead of using just one big piece of cloth. Without closures like zippers it made it very difficult to get into their clothes. The wealthier people had their tailor customize their own patterns. “... height of 18th century, French fashion garments were truly works of art” (Source 2). The french started to ship in foreign pieces of clothes shipped from miles away and used silk-like materials. “... flashy fabrics fell out of use.. fit became increasingly more important in the 19th and 20th centuries” (Source 2). The flashy material went out of style and nobody really wanted to use it anymore. Instead of tunics and robes, men started to wear suits. Men and women were looking for a more fitted look

Just as J. Crew has begun to target lower price point markets, it has begun to also target higher price point markets. J. Crew’s “Collections” and “Wedding” lines use finer materials and more intricate designs in their pieces, but are sold at more expensive prices. Lastly, the company’s sub-brand “Madewell” focuses on American-made denim and casual styles that aim to attract teenage to middle-aged women. J. Crew immense growth throughout its years has come as result of its ability to diversify its brand into many different

Jeans are something that we think it is a fashion statement but they aren’t. The real reasons jeans were made for is for miners during the gold rush. The person who made them was a guy named Levi Strauss, but he didn’t intend on making them he wanted to make tents and wagon covers. He made pants that were made for working into a style forever. Man, that is a lot right who knows.

When going through the list of designers to choose from for this project, Ralph Lauren’s name really stuck out to me. Mostly because he was mentioned quite a bit in my favorite show “FRIENDS!” After watching that show I have always wanted to know more about him and now I’m really glad I do. His life has been so interesting to learn about that I think instead of just being mentioned in a show, there should be a show made about him!

Clothes have changed in the many years of life. We have different materials, different fabrics that can either be cheap or expensive. Back in the 19th century, clothing was much more difficult to find. It wasn’t as simple as slipping on a pair of pants. Back then, people had Ready-made clothing which fit poorly although it was modern and affordable. Finding the perfect outfit was always difficult in the early ages, but now we have the ability to find clothes that

In the late 1800s, cowboys and miners adopted denim as their go to work wear and Williamson-Dickie Mfg. Co. used the material in its working overalls in 1922. The company was commissioned for WWII uniforms before skaters and urban fashionistas adopted Dickies and jeans into their daily attire. Learn more about the evolution of denim in American work wear with the infographic

Hbswk.hbs.edu. 2005. Zara's Secret for Fast Fashion - HBS Working Knowledge. [online] Available at: http://hbswk.hbs.edu/archive/4652.html [Accessed: 25 N

Case Study 1.2 “Geoffrey B. Small is Big on Quality, Customers, Community” is about a leading fashion designer that does not want his customers to think about the brand name, color, style or price of the fabrics they wear. Small’s wants his customers to be “thinking about the quality and origins of the fabrics you wear, their impact on the environment, and your own view of social responsibility as a customer.” Even if the customer cannot afford his clothing he wants them to understand his mission as a designer.

The “commercials” at La Coruna have great discretion in deciding what clothes would be designed and produced, unlike other companies which use a small elite team for design and production.

The ups and downs of the premium jeans industry and the constant fluctuating of threats to the industry made it interesting to see how the denim lines would respond. They were originated in the 1970s by Calvin Klein who created highly priced, skin tight jeans who used celebrities (i.e. Brooke Shields) to endorse the product. Since they were higher priced compared to your common, regular blue jeans sold by mainstream brands like Lee and Wrangler, they were meant to serve as fashion statements as opposed to comfort. They started off well in early on in the 1980s, but then hit a decline just a few years later. The mid 1990s came and they surpassed their highest annual sales in

Second, the elements of FASHION are the main selling point for us. We are going to collect some latest designed creations from local designers in Vancouver or European cities. However, we know there are not

The product itself is at the heart of brand equity and brand performance describes how well the product or service meets customers’ functional needs (Keller 2008, 64). Following is Moods’ brand performance measured by some attributes and benefits. Regarding primary ingredients and supplementary features, Moods is doing well with choosing fabric from partners in Paris and Istanbul, who provide the best materials for Moods’ collections based on the requirements of quality, color and even style of button. This leads to the good quality of final products, which help Moods sell them at medium-plus price range. In term of style and design, Moods’ products are unique and favorable in male clothing market because it reflects not only the moods of fun and happiness but also the style of cultural tales that Norwegians love. However, Moods still need to improve designs in female

Levi Strauss & Co. (LS&CO.) strives to provide the world 's casual workday wardrobe, inside and out in more than 110 countries.