The Design And Aesthetic Appeal

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

When it comes to Apple products we think of the iPhone, iPad, mac, and countless other products. Apple is the number one seller in the world right now, so of course companies are going to do whatever it takes to compete. Even if that means stealing some of their layout, the way the phone operates, and even looks. That is exactly what Samsung did to Apple. They stole things from Apple and Apple sued for patent infringement. Apple won in the end and was rewarded $1 billon in the end from Samsung.

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

v. Samsung Electronics Co., Ltd. was the first of a progression of continuous claims between Apple Inc. what 's more, Samsung Electron ics in regards to the outline of advanced cells and tablet PCs; between them, the organizations made more than 50% of PDAs sold worldwide starting July 2012. In the spring of 2011, Apple started disputing against Samsung in patent encroachment suits, while Apple and Motorola Mobility were at that point occupied with a patent war on a few fronts. Apple 's multinational case over innovation licenses got to be known as a versa tile 's component gadget "Cell phone patent wars": broad case in furious rivalry in the worldwide business sector for customer portable correspondences. By August 2011, Apple and Samsung were prosecuting 19 progressing cases in nine nations; by October, the lawful question extended to ten nations. By July 2012, the two organizations were still entangled in more than 50 claims far and wide, with billions of dollars in harms asserted between them. While Apple won a decision to support its in the U.S., Samsung won decisions in South Korea, Japan, and the UK. On June 4, 2013, Samsung won a constrained restriction from the U.S. Universal Trade Commission on offers of certain Apple items after the commission discovered Apple had damaged a Samsung paten.

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

Even though, Samsung Company exists longer than Apple Company, it has number of major advantages and disadvantages. One of the biggest disadvantages of Samsung is that it has lost in the court against Apple and was forced to pay huge amount of money to Apple, thus undermining the authority of the company as a whole. On the other hand, the advantage of the Samsung is that it exists longer than Apple Company and has its well-established world-known brand and customer loyalty. Similarly to Samsung, Apple is also well-known company and advantage of that is that it is still growing company and has tendency to expand even more. According to the aspects described above, there are no major disadvantages related to Apple, which makes this company looks better comparing to others.

The battle for the mobile computing market share between Apple and Google wouldn’t matter much if there wasn’t so much potential money at stake, and the majority of that money will come from advertising. App sales are another important component, especially for Apple. What irritated Steve Jobs about Google OS was that the Android phones offered many features that Apple had created, including the overall look of the devices and the use of multi-touch finger swiping.

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

A total of 96.8 percent of phones out in the word are either iphones or androids according to the 2015 recorded phone sales. Since 2010 apple and and android has been fighting and competing with each other trying to achieve that top of the smartphone market. It all started when Samsung released their bread new Galaxy S. This phone was identical to the iphone, having similar looks and similar icons. Many people consider this new Androids product better at this moment because android has been out for a longer time, and still provide mind blowing devices like this one. This situation made apple very furious because this new android device was a replica of their iphone. The market prices went crazy and people started favoring androids because how they looked and acted just like an iphone and it was and a completely different price range. There forward androids started selling more than their own iphone. This made apple step up their game in production and started listen to people 's comments. This is when the real fight begins. This is when people started seeing that apple in general is better than android offering more to the people and offering what they asked for.

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

On Friday, August 31, 2012, The Tokyo District Court ruled that Samsung’s Galaxy smartphones and tablets did not violate an Apple patent on technology that synchronizes music and videos between devices and servers.[21] The three-judge panel in Japan also awarded legal costs to be reimbursed to Samsung. Presiding Judge Tamotsu Shoji said: "The defendant's products do not seem like they used the same technology as the plaintiff's products so we turn down the complaints made by [Apple]." An unnamed spokesperson for Samsung said: "[We will] continue to offer highly innovative products to consumers, and continue our contributions toward the mobile industry's development."[22]

the overall market share of Samsung is more than 21% whereas apple is still at 13.9% which clearly states that there are still many areas in which Apple Inc. can develop its market and get a good numbers. (corporation, 2015)

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for