The Development Model Of Digital Creative Talents

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

As prominent leaders of the digital sphere, the value of the celebrity voice as a vehicle for political endorsement is rising. It is not the idea of celebrity endorsement that is new but the platforms and the reach that they afford has expanded. Wheeler (2012) has described this shift as the ‘interlinkage between political rhetoric and behaviour’ as ‘part of a historical continuum which offsets the modernist dismay directed to the

The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.

A celebrity is not a person known for his/her talent or achievement, but an individual recognized for his/her reputation created by the media. The phase of stardom is slippery, and media may choose to represent celebrities varying from exaggerated admiration to mockery. The three texts chosen, movie "Sunset Boulevard", feature article "Over the Hilton" and television show "Celebrity Uncensored Six" are texts presenting different perception of celebrities than their usual images - either corrupted by the encircling media, overloads oneself with self-indulgence, or just mocks celebrity in a broad spectrum. Such media items empower and impresses the audience by perceiving celebrities as people who pay the price of privacy to gain well

The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.

Internet nowadays is permeating every facet of our world and every generation. It allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse or swipe of a finger. Influencer, as known as internet celebrity or Wang Hong in China, is a nascent term to describe those who gain huge influence and have built favorable reputation by means of social media. In the cyber world, netizens just cannot help discussing about internet celebrities. What they have worn, what they have said and even how they live are magnifying by their followers, in which many of internet celebrities translate their audience’s attention into profit. Sina Weibo once summarized business models of Internet celebrity as follows: Create a pretty and fashionable self-image,

Jimmy Fallon is big into journalism and writing and he has shown this in a number of ways. He has written 4 books in total from the years of 1999- 2015. Ranging from children’s books and joke books, to Novels. All of his books have been sold and enjoyed by people of all ages, all over the world. An interesting fact about Jimmy Fallon is that when he was first attending college he was studying for a degree in communications and hoped that after college he could become a journalist and perhaps a novelist. Unfortunately he dropped out of college a semester shy of graduation. However had his original plans been realized I think that it's possible we would still know him today, but perhaps for his contributions to

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

Over the course of the past couple years, YouTube has become a place of content creation for many rising personalities, reaching wider audiences, and being available on almost every device. For the millennial generation, YouTube has created a new brand of celebrities, those who share their daily routines via vlogs and encompass quirky videos of self-reliance. Perhaps being more open with their lives makes it easier to create content, or maybe it gives them a sense of liberty that most other celebrities don’t get. Having complete say in the content they make, YouTubers bring an entirely different meaning to creative freedom.

Not only does this illustrate how information gleaned from social media influences decisions, but it eludes to the idea that Nerve has few limits in regard methods for metastasizing its own user base and retaining existing users. This opens discussion on how social media platforms use advanced algorithms to show users content that interests them and keep them coming back to the platform, almost as of addicted. Nerve proves that the influences are strong enough to create a romantic relationship, or interpreted more symbolically, the power to control major life decisions. Next, forcing players to compete in the public arena attracts a great deal of attention to the game. Curiosity causes people to investigate the game: if they join as watchers, they will likely want to share the game with their friends; joining as players may have the same effect, but could also create a more ubiquitous, version of the game, causing exponential growth purely through exposure. Nerve’s only purpose is to grow, because more users implies more money. Social media platforms in general exists to sell advertisements, and advertisers will pay more to reach a larger audience. By becoming a source of information and entertainment, the platform keeps current users as recurrent visitors. They access the platform more often, which makes non-users curious the fascination

As the media world keeps evolving, new forms of content delivery systems are constantly being made and interlaced into the entire spectrum of mainstream media. and one of the biggest systems to emerge from this technological advancement and convergence is the ‘Participatory Culture’

YouTube is a video sharing website which allows people to post videos and share them with just about everybody in the world. YouTube has developed many personalities including Tom Dickinson. Dickinson, the CEO of a blending machine company called BlendTec is famous on YouTube for promoting his powerful blender. In the YouTube videos, Dickinson blends everything from mp3 players to tablet pc’s inside his blender. These videos have generated millions of viewers and as a result BlendTec is one of the most successful companies in the market. YouTube has also started careers for many young aspirers like Marie Digby. Digby is an American singer and songwriter whose career picked up when she posted her acoustic cover version of “umbrella” on YouTube. Digby gained 17 million viewers for that video and she became an overnight celebrity. Within months of posting the video she received many offers from record label companies and she signed with Hollywood Records. With all the great career benefits of YouTube, it is also a great source of entertainment and knowledge. On YouTube I can see videos posted from people all over the world. For example on YouTube I watch videos on Indian music and Indian food. From watching hundreds of videos posted online I am now more familiar with the language and the food. It has enriched my Indian culture and helped me trace my Indian roots.

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

Old media like broadcasting, print, and film created a consumer culture in the public. Participants would consume the media they could find, and that was the extent of their engagement with a piece of media. But during the digital age, participatory culture has exploded. Participatory culture is a concept coined by Henry Jenkins where consumers take part in both the consumption and the production of media. The advent of computers facilitates a low barrier of entry for creation of digital media and its propagation. With the availability of personal computers and consumer level software to manipulate media as well as the popularity of the internet to spread content, fans have become more engaged with the media they consume. In turn, participants can create forms of that media that comment and expand upon the original content. Participants who used to only consume media now have the avenues to become producers of media. In this essay, I will explore participatory culture through the lense of Lev Manovich’s Five Principles of New Media: Numerical Representation, Modularity, Automation, Variability, and Transcoding.

Facing a new media landscape, media companies are struggling to find ways to generate revenue