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The Development Of Retail Chains

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1. Richard Bell describes four stages that business strategies use today to grow larger and faster, as well as attracting and keeping customers. List these four stages, and discuss in detail how an International retailer would apply these today? The development of retail chains as retailers sought to increase their buying power. The early exponents of this process were the consumer co-operatives and during this stage most chains, including the co-ops were organized on a regional basis within a coun-try. This was followed by the emergence of national retail chains with large market shares. The development of large retail formats. The emergence of these formats across Europe coincided with increasingly lax planning regimes. Initially in Belgium followed by France. Spain. Portugal and then the UK. The large surface outlets resulted in a reduction in the number of small corner stores and the decline of town centre supermarkets. This process in itself contributed to the retail concentration of ownership characterized by stage 1. The development of dedicated distribution systems by the large integrated retailers. The development and application of scanning systems provided the necessary information for the supply chain to be reversed from 'producer push ' to 'consumer pull '. A consequence of this process is the decline of traditional wholesalers and cash and carries that has the effect of further disadvantaging small retailers. The emergence of retail chains as national brands

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