The Development of Sustainability in the Tourism Industry

5132 Words Feb 3rd, 2018 20 Pages
In the broadest sense, environmental issues and social responsibility practices are academic and hence, are unrelated to business interests. As a result, the study aims to measure the awareness level of tour operations and ascertains the current practices that have enabled practical, positive, and professional pressure for the development of sustainability in the tourism industry. Tour operators are business entities combining two or more services of travel (sightseeing, transport, catering, accommodation, and entertainment among others) thereafter sell them through agencies of travel or to consumers directly as a package tour. In essence, a tour operator becomes an intermediary who brings both buyers and sellers together with the aim of expanding the market size through the creation of markets where they did not exist, and or ensure the existing markets work efficiently (Cooper et al. 1998, p.189). This study aims at recognizing the plan of their programs, which has enabled the tour operators to remain profitable despite the existing competition in the sector. Undifferentiated products and small margins particularly the mass marketers characterize the British tour operators. Furthermore, operators like Thomson, Airtours, and First Choice dominate the market although the trend is moving towards…
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