The Diamonds And Diamond Jewelry Market

The diamond industry impacts the people of West Africa by creating a whirlwind of corruption on a political level. In sierra Leone diamonds were a valuable part of the land and they were once legitimately sold up until Sierra Leone became independent in 1961. The following years of their independence corruption flooded the land. According to an online research paper it says “with that independence came corrupt leaders, manipulation of the people , rebel groups, rivalries and civil disputes”. The correlation implies that the diamond industry has created an environment that leaves people at risk of violence, and unfair treatment by their government. The longer the diamond industry is in effect, the longer West African people will suffer from the world market demanding diamonds. Because of globalization it doesn’t look

For centuries, diamonds have been regarded as one of the most valuable commodities in the world and the industry has evolved into billions of dollars. At the top, De Beers dominated the entire industry worldwide, from exploration to retail selling. However, it has a reputation of a monopolist, where it influences supply and demand. The two critical factors that De Beers carefully maintained throughout the century to remain in monopoly was to create the illusion of the scarcity of the diamonds and to keep the prices high. Realizing the benefits of the cooperation and the dangers of the oversupply, most

The companies that are competing in this industry are Blue Nile, Zales, Tiffany 's, Online Jewelry Stores (Diamonds.com, etc…), and Local Jewelers. The Rivalry among the competing sellers is strong because there are many competitors and they are basically offering the same product. Also, the costs buyers experience when switching brands are low.

How many natural diamonds are for sale at the moment? Note the wide array of sizes and prices of the diamonds. In what sense is there competition among the sellers in this market? How does that competition influence prices? In what sense is there competition among buyers? How does that competition influence prices?

Diamonds bought very frequently. Diamonds are the ultimate luxury. A cut in price wouldn't increase demand very

First of all, despite the declination of DeBeer’s dominance on the diamond’s industry, it still is the number one diamond manufactures in the world who has good reputation and extraordinary impact. If they can do more on advertisement, to let more people know about their brand, this would definitely increase their sales. A statistic shows that consumers are willing to pay 15% premium for the same stone for DeBeers which shows people are still tend to trust the brand.

The diamond cartel shifts the market equilibrium to the shareholders’ preference – as shown in figure 3. This way a higher profit is made from the sales of diamonds because of the perceived scarcity. Rhodes was insightful to use the number of wedding engagements as a ballpark figure for the supply of diamonds (Bergenstock and Maskulka: 2001)

“We covet diamonds in America for a simple reason: the company that stands to profit from diamond sales decided that we should.”

The De Beers Group of Companies established itself in the diamond industry in the late 1800’s and it was only a matter of time until De Beers owned virtually every diamond mine in South Africa. Diamond distributors joined up with De Beers because of similar interests: they wanted to create a scarcity of diamonds, so that high prices would follow. Eventually, De Beers would establish exclusive contracts with suppliers and buyers, making it impossible to deal with diamonds outside of De Beers. For the remainder of the 20th century, the business model was the same: A subsidiary of De Beers would buy the diamonds and De Beers would determine the amount of diamonds they wanted to sell, and at what prices. In turn, De Beers funneled all of the

The story of these infamous diamonds all started with a fifteen year old who found a diamond in his father 's arm. The diamond business started in 1935 when “De Beers” took all control over dining prospects in Sierra Leone. De Beers are a group of companies has a main role in the exploration of diamonds, as well as diamond mining, diamond retail, diamond trading, and industrial diamond manufacturing sectors.This group was founded in 1888, and they are responsible for the problems Sierra Leone is facing today. These diamonds can be found in volcanic pipes. Diamonds are a pure form of carbon in a transparent state. Diamonds have always been a sign of wealth. Historically kings and queens were known for wearing these. Over time many people began lusting over them.

As demonstrated by rough diamond buyers, the mood of the industry is at new lows. In fact, the willingness to purchase, overall outlooks and the desire to manufacture are all at low levels.

It is difficult to look at a diamond for what it truly is: a rock. The over-glamorization of diamonds has spiked an increase in diamond mining activity in Canada. As the name suggests, diamond mining is the excavation of these gemstones through a series of processes. Canada’s climate in the north provides the perfect environment for diamonds to spawn, thus reinforcing Canada’s position as the “third-largest diamond producers in the world.” The internet reimagined many things into current, popular trends. Similarly, the simpleness of diamond-encrusted jewelry was not enough; it opened up the possibilities of diamond-embellished cars, handbags, chess sets and even TV’s. However, there are many steps to undertake in order to successfully excavate

The criterion for jewelry is also social status. Two potential surrogate indicators could include price and brand. Wheatley and Chiu (1977) found that high quality was associated with a high prestige store, and a high price. The price of jewelry indicates the quality of the product and also indicates social status because not many people have the ability to spend thousands of dollars on an accessory. Furthermore, if two diamonds had the same cut and clarity and one was purchased from Kay while the other was purchased from Walmart, the diamond from Kay is perceived to be better, based on where it was

❖ Pressure from traditional high street chain retailers on diamond suppliers to stop selling to Blue Nile Inc.

Color. Clarity. Cut. Carat Weight: These four words are what jewelers in the industry use to determine the monetary value of a diamond. However in 1947 De Beers found a way to not only boost their sales but also make a psychological necessity out of this sparkly stone, and it all began with four vastly different words, “A Diamond Is Forever” (Frances Garety), and accompanied by phrases such as “Isn’t two months’ salary a small price to pay for something that lasts forever (N.W. Ayers)?