The Difference Between Marketing Services and Marketing Products

1831 Words Nov 9th, 2011 8 Pages
Title: the difference between marketing services and marketing products

Submitted by; Xin Tian

Submitted to: Rita Kelly

Subject: Services Marketing

Date: 15th November, 2011

Class: B.B.S (Marketing) CW838(3)

The difference between marketing services and marketing products

The title of my assignment is the difference between marketing services and marketing products. This essay will introduce the main differences of the marketing services and marketing products, the differences are intangibility, inseparability, variability, perishability and ownership of services. Marketing services and marketing products are interdependent.

In contemporary society, people pay more attention on the quality of life so that
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Thus, when service staffs offer the services for customers, customers also consume the services at the same time. An important feature of marketing service is that production and consumption rely on each other. Because services are not materials, but the series of process, so producing and consumption must occur at the same time. The result is that customers must join into the services. For instance, patient must tell the doctor what is his problem, and then the doctor will know about what is wrong with him and how to cure the illness. In other words, customers are involved in the producing process. In this circumstance, service firms have much to gain from trying to educate their customers so as to make them more competent. (Lovelock, Vandermerwe, Lewis, 1999) It is a large challenge for manager to lead the employees; on the other hand it’s difficult for employees to satisfy all customers. A better way to satisfy customers is that staff should build a relationship with customers and develop it, because staff must be in contact with customers in marketing services. In order not to loss the customers, staffs need to continue to communicating with those people.

Because services are related to the customers; there is variability among the marketing service. (Zeithaml and Bither, 2003) Different people has the different personality, there have no a standard to check the quality of service. Different staff has different physical and mental
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