The Difference between Customer and Consumer in Purchasing Decisions

Quality as one basic dimension of competitive priorities is very important for companies, although different functions such as manufacturing, marketing and engineering have different views of quality definitions, Garvin in 1987 clarified a framework of quality which includes eight dimensions, performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality (Ward, et al, 1998). Definitely, companies could choose different one or more above dimensions strive to develop quality to be competitive priority.

The second dimension is tangibles which are things like physical facilities, equipment, personnel, communication materials, etc. The third dimension is responsiveness, as the company needs to make sure they are giving the customer the most adequate service, as well as promptly giving that service. The fourth dimension is assurance, which is when a company conveys trust and confidence so the consumer does not have to worry about their service being completed. The last dimension is empathy; because consumers do not want an uncaring person handling a mistake when they are stressed enough, but much rather have a caring employee deal with the matter. All of the quality dimensions are really focused around keeping your product or service where it has been without raising costs, as well as keeping a healthy customer service sector on board to work through troubling economic times where consumers do not want to worry about services that have been loyal to them in the past. (Hartlet et al., 2008, p. 34,36,121) (Hollis, 2008, p. 3-4)"

1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite.

The dimensions of service quality are listed in the text as reliability, responsiveness, assurance, empathy, and tangible.

Last thing is that, surveys have showed that, consumers think that, If products’ price is lower product has a lower quality. If there would be any decrease in prices, consumers feel that, this brand is not the best in market in terms of quality. But this issue is not problem for Industrial segment, but it is a problem for

The 5 core service dimensions are tangibles, reliability, responsiveness, assurance, and empathy. These five dimensions help to evaluate service quality. Tangibles are the physical facilities, equipment, employees, and materials for a company. In the case of Verizon, the tangibles of my service were the employee installing the initial service and the items that help transmit my service. Like most cable companies today, Verizon had a sleek cable box and internet router which were black. The employee was very nice, although he was tardy for the service installment. Although he was nice, I also have errands and classes to attend in my every day like, and I did not appreciate the tardiness presented. He explained to me that the apartment complex was difficult to find and navigate around. My zone of tolerance increased after he explained the problem which was good because the tardiness meant that Verizon was not off to a good start early in my experience with

Customers get important cues of the product from the product quality, packaging, pricing, placement and promotions. A review of the pricing of select product categories (see figure 1) reveals that in all product categories that had a competitive National brand, HEB was priced lower than the leading National Brand. Customer psychology assumes that the brands charge for quality and that a highly priced brand signals a high quality product. HEB strategy to price lower than leading National Brands works against building a high quality reputation amongst its customers. To fix this disconnect, the company should price its H-E-B brand very close to

Quality is an “order qualifier” in most of the cases, due to the type of application of our product. For some customers the application of our product requires higher standards and then quality becomes a “order winner”.

     The concept of quality should be built in at the design stage of the product. Each product should be viewed as “one of a kind” and there is only

With Product Quality, the responsibilities of a business are simple. Develop a low cost, high quality product that withstands the normal limitations of it’s use. Quality can be defined as doing the

Perceived value is depended on extrinsic and intrinsic characteristic directly as two journals that studied on the effects of extrinsic perceived cues consumer perception of quality, sacrifice and value (R. Kenneth Teas, and Sanjeev Agarwal 2000). Cross- National applicability of a perceived quality model (Sanjeev Agarwal and R. Kenneth Teas 2002) explained extrinsic attribute as Brand Name and store Name. The two characteristic are positively direct to perceived value. The redemption effort is likely to have a negative influence on perceptions of the value (Jeanne Lauren Munger; Dhruv Grewal 2001), perceived quality, value perception, price acceptability are positively associate purchase intentions. (Sanjeev Agarwal and R. Kenneth Teas 2004) investigation the generalizability of a model that predicts consumers’ perception of value based upon extrinsic cues – such as brand name, price, retailer reputation, location and country of origin – and their perceptions of quality, sacrifice, and

Khare, Saxena, and Tewari (2012) found there is a need to examine all the marketing mix factors beyond price in a product-brand selection. Critical factors include good environment, great reputation, attentive sales person, a full line product portfolio product, innovation/design (in a fast-paced technology driven industry), unconditional defective product return, manufacturers ' status, quality, and country of origin (due to perceived quality). The sensitivity (price or technology) of these factors may depend on the customer class while online retailers with better reputation charge higher prices.

Before considering the behavior of consumers when purchasing luxury brands and defined the three headings, it is important to examine a definition of what luxury brand marketing and what luxury brands. Nowadays, the luxury brand marketing is a controversial topic and so many writers discussion in the literature. According to Nueoo and Quelch define luxury brands as, “those whose ratio of functional utility to price is low while the ratio of intangible and situational utility to price is

The first stage in the consumer decision making process is the problem recognition need. Per Bruner (1993) this process arises in the situation where “an individual realizes the difference between the actual state of affairs and desired state of affairs” ( as cited in Dudovskiy, 2013). Neal and Quester (2006) further state that the stage of problem recognition “depend on different situations and circumstances such as personal or professional and this recognition results in creation of a purchasing idea”. For instance, consumer may recognize the need to buy a laptop for its convenience and portability (as cited

During the early years after independence i.e. in 1950s, two wheelers were considered as a luxury good. In 1950s most of the people were dependent on agriculture for their earnings, sources of income were very few, due to which the disposable income with people was also low and only a few could afford two wheelers. Two wheelers were sometimes given as dowry in marriages and considered as a status symbol, since very few families were able to afford them. But now as the income levels have increased and people have easy access to credit and loan facilities, most people can a two wheeler. It is not considered as the luxury good anymore, it has rather become a necessity for some consumers who commute daily and look for economical options.