The Different Theories of Motivation

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Without motivation, a person might never get out of bed because for the average person, motivation is behind every single action. For psychologists, motivation means much more than that, too, as it is important to understand human motivation to understand human behavior. Motivation can be studied from a variety of psychological schools of thought including behaviorism, cognition, psychoanalysis, humanism, and cognitive-behavioral theory. There are many theories of motivation that can help psychologists to understand how motivation works, why we have it, and how to manipulate it in order to create a desired behavioral change. Motivation theories can be applied to any field or area of psychology including marketing. One theory of motivation is the humanistic psychology theory of motivation, which is loosely based around Maslow's hierarchy of needs (Cherry, n.d.). A humanistic theory of motivation simply suggests that people are motivated to fulfill their most basic needs such as survival, safety, love, or approval. A person can also be motivated by loftier factors such as the drive to achieve enlightenment. Regardless, the humanistic theory of motivation can explain some of the deeper issues guiding the decisions people make. Another theory of motivation is the arousal theory. Arousal theory suggests that motivation is related to arousal, which is related to stimulation. A person will be motivated to do something they like to be positively aroused, or be motivated to avoid
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