The Digital Era And Emergence Of Mobile Apps

A lot of magazines have started to or already have switched to digital copies and even though some companies, like Neiman Marcus, is known for their stunning books has started to move away from print encouraging people to use the digital copies and make people feel good by letting them know that by reading a digital copy reduces the amount of paper used especially since their books are known to be very large and have numerous

Following the emergence of e-readers, new entrants offered variations similar to the Kindle Fire (Exhibit 1). Apple’s iPad was a major success and dominated the tablet market for its multipurpose and feature rich device. Both Amazon and Apple had

On April 1, 1976, one of the greatest American companies was created: Apple Incorporated. From that point on, tablets were never the same. Apple has paved the way for tablet devices in the field of technology. Apple is mostly known for their Macintosh computers, which were first unveiled on January 4, 1984, but on April 3, 2010 Apple outdid themselves once again with the the invention of the iPad. The iPad is an all-in-one tablet-like device. With the iPad learning is able to “go way beyond the classroom” (www.apple.com). With the invention of the iPad, it has changed the way people learn, especially in the field of education.

This paper will give a short history and descriptions of Apple’s I Pad minicomputer. It will also give factors that affect demand, supply, and equilibrium prices in the market. Issues that Apple faces that affect its competitiveness will also be addressed. Lastly, this paper will identify the long term profitability of the iPad including, price elasticity of demand, technological innovation, and cost structure.

As noted in the case, “the growth in the apps market is closely tied to the growth in the market for mobile devices, both smartphones and tablet computers that are connected to cell phone networks.” Revenues from mobile apps have been on the rise and forecasts indicate a continual increase. Forecasts were made for revenue from mobile

Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds a spot as one of the most successful women’s magazines of all time, and proceeds to be the number one selling monthly magazine. (Ouellette, 360, 2005).

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

A deductive argument tends to work from the generalized to the more specific. It often referred to as a top-down approach informally. The conclusions that are made in deductive argument follow logically from the facts that are available. A deductive approach can be taken on the statement traditional publishing has been rendered unnecessary by the rise of digital publication. Electrical publishing which is also referred to as ePublishing or digital publishing involves the publication of e-books, electronic articles, digital libraries and EPUBS. It is becoming a common trend to distribute books, newspapers and even magazines directly to readers through tablet reading devices. This has been generated by vendors who operate online like Apple iTunes bookstore and books in the android market among others. Market researchers have made suggestions that most of the magazines and newspapers that will be in circulation will be done through digital means by 2015(Sader, 2004). Most of the publishing companies are also considering making agreements with these electronic publishing networks like Apple so that they can increase the publications through them and eventually no more traditional publishing will be done (Rothchild, I. 2006). From the look at the general trend in publishing that most people and firms are taking as depicted above, it is safe to take the deductive conclusion that "Traditional publishing has been rendered unnecessary by the

Jerkiewicz, who worked in the newspaper business for 15 years, said the subscriptions have fallen drastically. In 1995 the newspaper has about 24,000 copies in circulation, but in 2010, only has 9,000 copies in circulation. The readers however, had not quit reading the news, but had turned to online sources. He adds that magazines and newspapers should have a strong digital marketing plan. He thinks that traditional printing will continue to decline, but will never die out. There will still be a market, but it will just be smaller than it is now. He says that Kindle had not run print books out of business, and it never will. He adds that printing is so cheap now that printers are going out of business because falling subscription levels are leading to

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

After reading an article title “What’s the Future of Sports Illustrated” I think that the future of print media on sport coverage is Internet presents and I believe that will not be the same as it was in the previous decades with the print publication of media. Since technology has increased, it seems everything you can imagine is creating a present on the Internet. I definitely agree with the author of the article because a lot of sport magazines are using their present online website as their main source of publication and I feel that Sports Illustrated should do the same. I personally believe that all print media sport coverage should stop the publication of paper form and go strictly with an online website because it would save money and

The New York Times, as well as every other newspaper and magazine around the world, is struggling to find the best way to transition from traditional print to the digital space while still maintaining a profitable business. The current solution for the largest local metropolitan newspaper in the United States is a paywall, which requires readers of online content to pay for a digital subscription in order to have access to the site after a fixed monthly allowance of 20 articles. However, this pay metered method has been tried by the most popular American newspaper website before and the question is whether or not this strategy can help The Times evolve

Recommendation – NYT should continue with its Paywall initiative as upwards of 40% incoming traffic is from other sites i.e. Google, yahoo etc. Internet delivery on mobile devices is also becoming popular. Additionally, lots of users are able to access news content via leaky paywall. This reflects users increasing interest in accessing NYT news content in digital format. Digital edition is in early stages for adoption by end users. New sources and models for revenue generation or sharing are to be discovered and streamlined. Internet will become “platform of choice” for majority of users in near future. New industry needs to continue exploring methods to present news content to user preferred way and adapt to new and different streams of revenue. The digital edition is in its growth phase heading into maturity. There is still potential to increase and development. The data seem to indicate that the New York Times is able to identify those with more willingness to pay and they are getting them to purchase at these increased costs. This

New media has emerged from the print media. But its target audience is different from that of print media. Today, we have young readers getting attracted towards new media. This is because they feel that they really don’t need to waste their time reading when they