The Digital Music

Spotify provides a lot of benefits to the artists and music industry: reduce illegal download, expend the life span of music, and provide the listeners the opportunities to consume music in the legal ways. Nevertheless, there are huge disputes between Spotify and top artists over royalty issues. Some of top artists like Taylor Swift and Adele against Spotify: Adele acknowledges that streaming is the future of music industry but she wants to show that “it’s not the only way to consume music” (Adele). Swift against Spotify another reason, during an interview with Time Subscribe, Swift states, “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for...music should not be free.” She argues that the valuable things like the music should be paid.

Spotify is one of the most popular music streaming services, offering more songs than any other service, including Pandora and Apple Music. After noticing many people using Spotify, both in and out of school, I decided to join and quickly realized why it is so popular. You can access every song in just a few seconds, making it extremely convenient for its users. I no longer have to endure the hassle of searching through iTunes to pay $1.29 for each song that I want to listen to. Spotify also offers a lot more features than other services do. You are able to create your own playlists as well as listen to the many Spotify playlists, which are constantly

- Spotify advantages over other legal music streaming services include free subscriptions, easy to use, able to use on multiple devises, and it has a large music catalog.

This service it’s surly the most Music streaming Service used in the World with over 75 Million active user every month tea qui 15 million user pay the subscription every month. (Adam Shepherd, 2015) http://www.cloudpro.co.uk/leadership/5577/what-is-spotify ) Spotify was funded in April 2006 by Daniel Ek and Martin Lorentzon and it was Lunched in in September 2008 in Sweden. With over 30 million song available to play Spotify has an huge success thanks to the capability of create playlist , Over 20.000 songs are added on Spotify every day, The playlist made on Spotify are 2 billion and 5 million are the playlist that get edited or created every single day. This is surly a stream service that people like to use infact The number average of hours that listen to Spotify is 20 billion

The purpose of this memo is to better understand how the cloud has changed the music industry for both artists and users. This is an evaluation of 5 of the most popular cloud-based music streaming applications. These applications allow people to have access to more music than ever before, wherever they are. Each app has different features that may make them appealing to different people, so it is important to evaluate them to see strengths and weaknesses.

This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of

Netflix is an online company with corporate headquarters in Los Gatos, California. Netflix was founded by Hastings who is also the CEO of the company. Netflix’s key business is online rental services in the software industry.

In the magazine article, “How The Web Changed Music Forever”, Veronica Majerol describes how over the years, music and the way it is dispersed has changed alongside the evolution of technology. Long before the internet existed, “If a band was lucky enough to get a record deal, it gained access to a label's vast resources and connections.” which then allowed their music to be broadcasted on radios around the world, played in jukeboxes, and made into records. The mid-1990’s changed all of this when people began discovering the internet; new opportunities surfaced with this development. Disaster occurred for the record industry once the vast majority began using the internet to illegally download copyrighted music; listeners no longer needed to

The "business side of music is struggling to generate enough revenue because of the new technology" ("How the Internet Changed Music."). "Most of the people who are part of making a record are paid in royalties, and anytime music changes hands without money being involved, those royalties can’t be paid—which is why so much has been done in recent years to try and reduce music piracy"("How The Internet Changed Music."). iTunes and Amazon has helped by offering cheap downloads for single songs, which allows the customer to only purchase songs they like rather than the entire album ("How the Internet Changed Music."). Spotify and Pandora, who offer either ad-based or paid subscription streaming of their music libraries, are Internet radio stations which have also helped with the piracy problem ("How The Internet Changed

Spotify was started to provide commercial music streaming services with facilities to search and browse music as well as download. Spotify has various opportunities in increasing the size of the company to a wide area. There are also opportunities in creating interactive websites and providing the customers with extra games and offers. However, there are various challenges to meet these opportunities which may include investments and customer issues. There are two recommendations for Spotify, first is to develop a mobile application for smart phones and second is to create new offers along with online gaming. This will foster growth in the Spotify’s reputation in the market.

Their service is offered to users as an alternative to the traditional pay-per-track services such as iTunes. The idea is to allow music consumers to listen to on-demand music from a “cloud” on the internet, instead of possessing the digitalized files on a computer.

In today’s digital age, the record industry is booming and in 2014 alone recorded music generated almost 15 billion dollars, ("Global Recorded Music Sales Totalled US $15 billion in 2014.") and now, more than ever is the best time to capitalize on it. Due to the increased value of music and money that is being brought in from such artists as Taylor Swift, Justin Bieber, and Kanye West music is becoming a money making game.There are many start up indie labels that are capitalizing on local music scenes all around the world. By doing this they earn money, as well as promoting originality and exposing music that should be heard by the masses. Because the DIY music scene is booming, with places such as Brooklyn, LA, Philly and Austin all on the rise, now is a great time to promote, record and expose tomorrow 's future stars. For me and my label, Basement Tapes Records, I am going to create a record label that is different than the rest. I will only sign and promote unknown artists who have the potential to be great. I plan keeping everything “in-house” that includes, production, promotion, revenue, and having producers that only work for my label. By doing all of these things I feel as though I can build Basement Tapes Records, to be a successful, money making, label.

In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.

-The premium offer where users have no restriction and can listen on every device (computer, smartphone, tablet) without internet connexion needed (music is stocked in the cache of the device and is available thanks to data synchronisation) : 9.99€/month

Spotify is a product of change. Consumers today are not the same as they were fifty years ago. Businesses like Spotify know this and use it to their advantage. According to industry expert Dave Touve, “people pay more, on average, for