The Digital Of Digital Master

The Core values and visions of the company are based on the customer satisfaction which plays a very important role in the company progress. The mission of the company is to deliver high technology promise to its customer service.

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

1. ability is a lot of very important to success than ever: amendment goes to happen whether or not you pursue it or not—you solely ought to consider however the role of cloud computing in 2016 has evolved to know. trendy enterprises succeed once they adapt to trade and marketplace shifts and incorporate new technology into company culture and regular operations. However, digital transformation isn’t solely concerning technology, it’s concerning transferral along the ability of technology with a culture that embraces the amendment that it will lead for the organization.

Operations management is defined as the design, execution, and control of operations that convert resources into desired goods and services, while implementing an organizations business strategy (Business Dictionary, 2015). Office Depot Inc. is one such organization that truly understands that solid operations is the foundation to the success they have had in recent years. In this paper, I will give the history and background of Office Depot Inc. and explain why they have been able to keep such a competitive advantage in the consumer and small business supply industry. Additionally, I will

Digital Marketing: We have a strong leaning on the issues of commerce, digital imprints and so much more! We support businesses and various initiatives through our distinct digital marketing drives. Our immense depth and experience helps you to make cool profits while expanding the reach of your business. Our history of helping various organizations position for growth is one that we keep re-enacting for various

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve

Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.

Organizations like Amazon store realized that attaining long-term customer value through delivery of quality services is the key to their existence. Also, be alert to the customer’s needs and wants, because having a loyal base of satisfied customer brings relevant performance indicators. For example, increase in sales improved profits, and possible higher market share (Shamma & Hassan, 2013).

This economy is unique. It is built on the perception that the customer is the dynamic participant in the search of experiences that will personally amaze and engage them. (Schmitt, 1999). For a business to be successful, goods alone are not enough (B J Pine II & J H Gilmore 1999). Consumers are tired of standardized products and services – they are seeking those that have been specifically designed for them, based on their perceptions. In the context of this economy, the authors propose to abandon the traditional relationship between the company and customers. Instead, the company should be a “director of impressions" and clients: "spectators" or “guests". The Experience Economy” is the playbook from which managers can direct and control performance, based on the concept: The foundation for economic growth stems

Leading global companies rely on our “digital DNA” to drive innovation across their entire value chain.

but it also caters to millions of customers. It has become the first stop for most people’s virtual needs. They have managed to acquire this trust and built a digital empire by providing excellent services and products that are delivered on time along with amazing after-sales services.

Due to the rapid advancement in information technology (IT), which entails information, communication, mobile, and networking technologies, the service sector’s list of ventures is constantly expanding (Rust & Huang, 2014). The advances in IT sector, therefore, are very closely associated with the service revolution and the information revolution. Rust and Huang (2014) aim to explain these phenomena’s relationship to advances in IT and to consider the implications of this relationship for marketing science. Much of the drastic transformation of the world’s service sector from an industrial to a post-industrial service society is due to both the contribution of IT to service and from IT as a service. In other words, the advancement of IT has transformed the nature of service fundamentally (Rust & Huang, 2014). IT plays a role of facilitator; as the mobile and networking technology allows the consumers to access various services anywhere at any time, IT facilitates firm-to-customer, firm-to-firm, and customer-to-firm communications online and on mobile devices. Hence, this trend enables application developers to tailor services to fit the needs of each consumer (Rust & Huang, 2014). As an application developer aims to satisfy a specific need of the target consumers, the service quality and the satisfaction of the consumers increase. As Figure 1

The business world continues to change dramatically as new technologies are invented. Organizations and businesses are experiencing waves of technological change and innovation and the process. Thus, management strategies of the organizations have to be altered to match the new technologies if businesses are to remain competitive and active in the market place. Digital disruption can be defined as the changes that take place when new technologies and business models affect the promise of value to be delivered by existing goods and services (McQuivey 2015). Change experienced in information and communication technology cannot be assumed as this greatly affects business governance and business models. It is indisputable that business and organizations are facing imminent and major digital disruptions and it is important for each organization to understand the issues raised by digital disruption to be able to develop specific, pragmatic, and proportional responses (Deloitte 2015). This research seeks to show how digital disruption impacts business governance and how it opens unprecedented business opportunities and possibilities. The report shows how the innovations accompanying digital disruption changes economies and markets and how they reinvent relationships between organizations, suppliers and customers.

* Unique business operations, focusing not on cost leadership but customer experience for a sustainable advantage