Company XYZ, Inc. Research

Questionnaires are “a series of questions asked to individuals to obtain statistically useful information about a given topic” (Bryant, L, 2014). There are different types of questionnaires that include face to face, phone, post and online.

“Research in health and social care usually relies on obtaining information from individuals using social research methodologies”. (Whitehouse, M, 2010:428). Questionnaires are suitable for obtaining important information from many individuals in a survey who are answering the questions this is known as ‘respondents’. Questionnaires gives us the opportunity to ask questions of participants but also allows answers to be given according to the options constructed by the researcher using a response frame. A response frame allows a limited choice of different responses. Also there are self-completion questions this allows respondents to fill in the answers themselves. The questionnaire may be delivered to individuals directly by hand or by post or even online the researcher may contact through an email address. They may be asked to complete a customer satisfaction questionnaire. For example at college we are sent online questionnaires through are student email, questionnaires

Although the class has not had input into the methodology used to collect the data for this report it is still important for us to know why these methods were used. Questionnaires can be useful in order to get opinions and views from a large groups of people (McLeod 2014), such like conditions for the research for this reports. This can be useful as this can be an easier way of targeting a larger audience other than in interview purposes. This will also be more time consuming as everyone is answering the same questions.

Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker & Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctly

“Problems researched with the use of appropriate methods greatly enhance the value of the research.” (Sekaran, 2003) Data can be collected through interviews, questionnaires, observations, and through other techniques, like projective tests. In even more detail, interviews can be conducted in a variety of different ways such as over the phone, through the computer, interviews through the electronic media, and face-to-face. Questionnaires can be conducted personally or administered electronically. “Interviewing, administering questionnaires, and observing people and phenomena are the three main data collection methods in survey research.” (Sekaran, 2003) As stated before, data can be collected in many different ways; however the value of the research is only greatly enhanced when personal opinions and bias is left out of the collection of data.

172). The relationship between the research design and data collection is dynamic, and the surveys purpose could have some influence on the type of survey model used. If there are problems in the collection of information the design can be changed. That is when the type of survey can be considered to decide if they should use face-to-face, telephone, or mailed surveys. According to O’Sullivan, Rassel, and Berner (2008), “respondents may ignore questionnaires that seem biased,” and “respondents’ perception of a built-in bias may largely center on the appropriateness of the response categories” (p. 179).

This method can minimize error in constructing the sample because my participants may lie less and could be open minded compared to written surveys. This method is also the oldest and most highly regarded method of survey research. Face-to-face interviewing gives an opportunity to elevate the response rate from participants, typically higher than telephone or mail surveys. Face-to-face interviews can be recorded as well because it is more accurate than taking notes as one researcher can listen to the recording at a later time to ascertain accuracy. Additionally, it is easily compared to other interview methods and it creates a bond between the interviewer and interviewee because at the end of the interview you can thank a person for their cooperation and ask him or her for further remarks related to the topic such as if the interviewee knows anybody who became a victim of identity theft. Through face-to-face interviewing, an interviewer can get a more complete response because some respondents cannot read or write and consequently it will be the most interactive way to interview them and if the interviewee does not understand the question you can restate or clarify questions so the respondents can understand. Participants can also ask questions of the

This week is very significant; it is practice time. I get to create my own survey. I chose to be creative although I had to face some challenges and issues. I developed a survey containing 10 different questions.

There are many advantages and disadvantages of questionnaires and throughout this essay I am going to examine the usefulness of questionnaires in sociological research. I will compare the advantages and disadvantages

The survey is the most familiar and ever-present method used to learn about a defined population (Graziano & Raulin, 2010). Also, use of a web-based survey allow for an immediate collection of data to tabulate and study (Greenlaw & Brown-Welty, 2009).

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.

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Upon defining the research question(s), the investigative questions need to be identified throughout the case study. For this case, the investigative questions are: What are the percentages of readers/subscribers using the reader service cards currently in comparison to the years past? If there is a decline detected in the usage of reader cards, what are the alternative methods that they are using to contact businesses and companies? Is there any way to implement different strategic means of these methods to enhance advertising revenue? After identifying the investigative questions, the management questions are the next step on the management-research question hierarchy. The management questions for this case include: Will Penton Media experience a decline in revenue due to the alternate methods of advanced advertising technology of customer inquiry stimulation? Penton Media will need to make a management decision is the last step for the hierarchy. In this case, Penton Media will need to decide whether to terminate the use of reader service cards in the magazines they advertise and replace the advertisements with alternate methods of advanced technology advertising. If they do decide to implement a more strategic technologically advanced method of advertisement, the readers and subscribers will be able to directly contact businesses and companies they are interested in on a present

Online questionnaires: in this case, the research team shall prepare a website and also request for the participants wishing to respond using the questionnaire mode to provide the team with their email addresses. The team would then after drafting the questions send the questionnaire form to all the participant email addresses. Those without email addresses can access and respond to the questions from the team’s website. The online

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.