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Context Of Brazil

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The Dimensions of Cultural Context

“The cultural context in which human communication occurs is perhaps the most defining influence on human interaction. Culture provides the overall framework in which humans learn to organize their thoughts, emotions, and behaviors in relation to their environment” (1). By going through the five dimensions of the cultural context of Brazil, a lot is revealed about the interesting culture, and gives a better understanding of how Brazilians live. The first dimension in the cultural context is whether the culture is individualistic or collectivistic. Most Latin countries are collectivistic, but Brazil has a slightly higher individualistic rank compared to them. “Despite regional and social class …show more content…

The urban poor live in favelas or distant housing projects, take long bus trips to work, go to public schools or drop out, and shop at smaller supermarkets or local shops. The rural poor in the country’s interior are practically invisible to the urban upper and middle classes” (2). The second dimension in the cultural context is High or Low Context Communication. When it comes to Brazilians communicating in high or low context, they lean more toward the low context. “Language is one of the strongest elements of Brazil’s national unity” (2). Their main language is Portuguese, and it is spoken by nearly all of their population. Their verbal code is their primary source of information because the written Brazilian Portuguese is significantly different from the spoken language and is used correctly by only a small educated minority of the Brazilian population. This culture relies extensively on the verbals for creating and interpreting meaning. This doesn’t mean they don’t use nonverbal communication at all. “The O.K. hand signal is a rude gesture in Brazil, to express appreciation, a Brazilian may appear to pinch his earlobe between thumb and forefinger, and flicking the fingertips underneath the chin indicates that you do not know the answer to a question” (3). These are just a few of the different kinds of nonverbal communication used. The third dimension in the cultural context is Value Orientation. “In every culture, there are

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