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The Disadvantages That Confront E-Mango.Com If It Does Not Leverage the Competitive Value of the Internet.

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Leveraging the competitive value of the Internet

Physical inventories have always been a major cost component of business. Linking to suppliers in real time dramatically enhances the classic goal of inventory “turn.” The Internet provides a multitude of opportunities for radically reducing the costs of designing, manufacturing, and selling goods and services. E-mango.com, a fruit emarketplace, must take advantage of these opportunities or find itself at a significant competitive disadvantage. Identify the disadvantages that confront E-mango.com if it does not leverage the competitive value of the Internet.

Case study

Considering that E-mango.com is an online store and it also has a small store outlet which provides all kinds of …show more content…

Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. As it is fruit store only dry fruits and fruit products need to ship to far distances. Most of the shipment would be around the local area thus it is cost effective(the local shipment would be similar to that of pap johns). Customers would prefer to have such an online store. The fruits could be bought in bulk or in small quantity. All these could be lacking for the emango.com thus causing loss. The emango.com would not be able to reach its customers and market in an easier way than the Internet.

3. Customer Service

Customer service is the most important factor in every business. With an online service the supplier could provide an improved customer service. As the customer enters the website they could be greeted by a pop-up chat window. Many websites now provide an online chat, where the customers could chat with a customer care executive and clarify all the doubts about the products or any other details. Even the customer could contact the customer service executive through phone which is a 24x7 service. Making customers happy is the important factor for improving the business and to gain benefits. All these customer services could not be provided if the Internet is not being utilized.

4. Selection

The main advantage of a website is

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